Scheduled to open in early 2021, Crown Sydney Hotel Resort in New South Wales, Australia will offer its guests premium player experience brought by IGT’s award-winning ADVANTAGE® casino management system, which will connect live and electronic table games at the luxurious casino.

Delivering Premium Guest Experience

International Game Technology PLC (IGT), who recently reached a deal with FanDuel Retail Sportsbook across the US, was selected by Crown Resorts as a provider of innovative solutions for the company’s exclusive casino in Barangaroo, set to welcome first guests at the beginning of next year. Within the framework of the agreement, IGT will also deploy its proven M5 Service Window technology to boost the performances of electronic table games.

Sean Knights, Executive General Manager - Gaming, Crown Sydney explained:

“Crown selected the IGT ADVANTAGE casino management system and solutions for Crown Sydney because of their inherent flexibility and proven efficiency, which will place our operation at the cutting edge of gaming technology.

“Crown Resorts is internationally renowned for delivering a premium guest experience, and the IGT ADVANTAGE solution provides a suite of tools to assist Crown Sydney in ensuring the provision of unparalleled gaming experience for our premium customers.”

Dallas Orchard, IGT Chief Operating Officer, Asia Pacific added:

“The IGT ADVANTAGE solution will offer Crown Sydney a compelling market position with advanced features that deliver greater player convenience, strengthen player loyalty, and generate deep business insights.

“Our systems solutions will significantly benefit Crown Sydney guests and employees by providing unique capabilities that enhance gaming experiences and player safety.”

Benefits Of IGT ADVANTAGE

The ground-breaking IGT ADVANTAGE casino management system lets users leverage the deepest and most robust modules portfolio across the industry. Its unique features and apps help casinos stand out of the crowd, all the more so the ability to integrate seamlessly with third-party technology gives operators all the necessary tools for providing the most personalized player experience.

As for M5 technology...

... this flexible content manager is based on the HTML5 industry standard and serves for easy personalization of Service Window and banner content. Casino staff also use it to display tailored to a patron's profile ads and promotions on the ETG game screen, which helps reduce lines to kiosks and players’ clubs, at the same time providing visitors with better service and more comfortable stay.

SOURCE: George, Miller. “IGT ADVANTAGE System and Solutions Selected by Australia’s Spectacular New Crown Sydney Hotel Resort.“. European Gaming. August 7, 2020.