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LuckyStreak Hires Rory Kimber as Commercial Director

Posted on July 14, 2023 | 8:13 am

LuckyStreak, the famous international developer of live dealer games for online casinos, has announced the appointment of Rory Kimber, an executive with plenty of experience in the gaming industry, as the company’s new Commercial Director.

The new LuckyStreak executive has previously been working at industry giants such as NetEnt and Red Tiger, while his last position was Account Management and Marketing Director at 1X2 Network.

The new Commercial Director is expected to lead LuckyStreak’s growth efforts as the company is trying to develop new business opportunities and deepen commercial relationships with existing partners such as content aggregators, iGaming platforms and casino operators.

The new Commercial Director has started work right away as he was sent to Amsterdam to attend iGB Live, where he has set up meetings with new and prospective partners of LuckyStreak.

LuckyStreak has been creating and delivering live casino content since 2014 and it currently broadcasts its live dealer games from a purpose-built studio located in Riga. The studio has over 150 dealers employed and it currently broadcasts live blackjackroulette and baccarat, all streamed from its studio located in Riga. Moreover, LuckyStreak has developed LuckyConnect, a content aggregation solution which offers top titles from competitive studios such as Yggdrasil, Pragmatic Play, RedRake and Playson.

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A Great Opportunity

Rory Kimber, the new Commercial Director of LuckyStreak, described his appointment as “a great opportunity” as he joins “a business with such potential”. The new LuckyStreak executive explained that live casino is a vertical “with far less saturation than slots”, allowing a company with quality products to grow in this market.

“Lucky Connect also played a big role in my decision to join”, Rory Kimber admitted, adding that having top partners on board “is a huge plus” for an aggregation network. 

Ady Totah, the Chief Executive Officer and Co-founder of LuckyStreak, said that Rory Kimber was chosen for the job thanks to his “solid iGaming experience” as he has previously worked in senior commercial roles for “multiple leading businesses in the industry.”

The LuckyStreak CEO added that the new Commercial Director will “play a lead role in boosting” the company’s sales as he is expected to bring new customers on board while also adding more suppliers in the LuckyConnect aggregation platform.

Source“LuckyStreak hires Rory Kimber as Commercial Director“LuckyStreak. July 11, 2023.

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