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Imagine Live Announces Participation at ICE London 2024

Posted on February 6, 2024 | 6:48 am

Imagine Live, the up-and-coming live casino brand that was launched by Digitain last year, has announced its presence at ICE London 2024, one of the biggest events in the iGaming industry.

The launch of the Imagine Live brand took place at ICE London 2023, the previous edition of the prestigious trade show, so the company’s participation in this year’s event is a very important event for the business. According to a press release, Imagine Live will use the event to “share its innovative solutions for live dealer casino.”

ICE London 2024 will take place at ExCel London between 6 and 8 February. Imagine Live will be present at stand N5-410 where it will showcase its live dealer gaming solutions, including its latest still unreleased live game shows: Robin The Fair and Roulette Rouge.

The press release published by the company describes ICE London 2024 as “a landmark event for Imagine Live”, probably because it marks a full year since the brand was launched at the very same event.

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New Studio Announced Last Month

In January the company announced that it was going to launch a brand new live casino studio located in Bucharest, the capital city of Romania. At that time Imagine Live described the studio opening as a “strategic move” which is perfectly aligned with the supplier’s “commitment to providing partners and their players with an unparalleled and thrilling gaming environment.”

Imagine Live was first announced by Digitain in February 2023, at the ICE London 2023 trade show. Since then the company already managed to launch three classic live casino titles, Blackjack, Baccarat and Roulette, along with two live game shows: Dynamite Roulette and Pirate Plunder. Their portfolio also includes Dragon Tiger and American Roulette.

Digitain has been a well-known provider of software platforms for sports betting websites and online casinos since 1999, when the company was established in Yerevan, the capital of Armenia. The platform supplier had signed distribution agreements with some of the world’s biggest providers of live casino entertainment such as Evolution, Ezugi, Pragmatic Play and Vivo Gaming, but now the company has decided to try its luck on this market with its own live dealer games under the Imagine Live brand.

Digitain currently delivers a wide range of products for several sectors such as sports betting, online casino, live casino and eSports. The company has more than 1,800 employees working in several offices and has over 150 partnership agreements signed with both operators and suppliers in the online gaming industry.


“Imagine Live Attends ICE London 2024 | Stand N5-410“,, February 2, 2024.

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