ICONIC21 has introduced a new live casino product aimed at VIP and high-value blackjack players, adding a more controlled and personalised format to its live gaming portfolio.

The company’s latest release, Private Edition Blackjack, offers a single player full access to a seven-seat blackjack table, allowing them to play up to seven hands simultaneously during one session. The game was developed with a high minimum bet structure and focuses on providing a more private environment compared to traditional multiplayer live blackjack tables.

According to the provider, the setup gives players greater influence over how their sessions unfold. Participants can request changes to the dealer, ask for a new shoe, or continue playing with the same dealer depending on their preference. The feature set is intended to give players more control over the pace and atmosphere of the table.

New Live Blackjack Product Targets VIP Segment

The newly released table format centres around exclusivity, with the entire seven-seat setup reserved for one player at a time. ICONIC21 stated that the concept was created for players looking for a more private version of live blackjack while maintaining direct interaction with a live dealer.

The format also removes the need to wait for decisions from other participants at the table. By allowing one player to manage all available seats, the experience becomes more focused on individual gameplay preferences and betting strategies.

In addition to the table structure itself, the game includes options that let users influence parts of the live environment. Dealer and shoe change requests are integrated into the experience, giving players the ability to adjust elements of the session during gameplay.

Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Private Edition Blackjack brings a much stronger sense of ownership to the live blackjack experience. Players are not simply joining a seat - they take full control of the table, playing up to seven hands and shaping the session through dealer and shoe preferences.”

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LED Studio System Expands Branding Opportunities

Alongside the gameplay features, Private Edition Blackjack also incorporates the company’s LED Studio technology. The live table includes an integrated LED display designed to support changing visual content during gameplay sessions.

The technology allows operators to alter the background visuals shown at the table depending on specific campaigns, partnerships, events, or player groups. ICONIC21 described the system as a flexible branding solution that can be updated quickly without changing the physical table environment.

The provider noted that operators can adapt the presentation of the table to suit different promotional activities by updating the content displayed on the LED screen. This allows the same table to be visually customized for different purposes over time.

Sadovskis also highlighted the importance of player engagement within the premium live casino segment. He said: “For VIP and high-value players, engagement is everything. This format ensures the dealer’s full attention is dedicated to a single player, creating a more personal and immersive experience. With extended decision time and no need to accommodate others at the table, players can control the pace of the game and play entirely on their own terms.”

Private Edition Blackjack is now part of ICONIC21’s live casino offering and expands the provider’s focus on customisable live gaming formats designed for premium player audiences.

Source:

“ICONIC21 launches Private Edition Blackjack”, ICONIC21, May 5, 2026