Betr, the Australian betting operator owned by NTD Pty Limited, has received a fine worth 210,000 Australian dollars from the New South Wales government for breaching the state’s wagering laws.

Betr launched in October 2022 in New South Wales, and in order to attract more customers it issued some promotional offers, including odds of 100-1 and 20-1 on major events such as the Melbourne Cup, Cox Plate, NRL and AFL. These promotional odds were advertised pretty much everywhere, online and on radio and television, even in newspapers.

The New South Wales Liquor & Gaming authority found that these advertisements breached the state laws. The laws of New South Wales prohibit the advertisement of any offer of an inducement to participate in a gambling activity.

That is why the state regulator issued 14 penalty infringement notices to Betr, which amounted to 210,000 Australian dollars. The betting operator elected to pay the fine right away, even though it is the highest ever fine issued to a wagering operator for such a breach in New South Wales.

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A Significant Fine

Jane Lin, the Executive Director of Regulatory Operations & Enforcement at Liquor & Gaming New South Wales, described the fine as “significant” and motivated it by saying that the regulator was concerned as the operator was culpable of “significant breaches of the law.”

“This company tried to attract a new customer base and establish a significant market share with promotions that we consider crossed the line, using inducements that had the potential to cause harm to the community,” Jane Lin explained.

Betr was contacted by the regulator and chose to voluntarily cease the advertising campaign and also pay the penalty notices. However, despite having ceased the campaign and paid the fines, Betr “made no admissions to breaching New South Wales law”.

In a separate case, SportChamps, another betting company that operates in New South Wales, received a fine of 40,000 Australian dollars and was ordered to pay another 14,000 Australian dollars in costs after being found guilty of posting illegal gambling advertisements on Facebook, Twitter, Instagram and on its website.

Source: “Australian sportsbook Betr hit with record US$143,000 fine for inducements“. Inside Asian Gaming. April 14, 2023.