PointsBet, the global online bookmaker based in Australia, has launched its services in the American state of Michigan, in partnership with Lac Vieux Desert Casino.
PointsBet’s mobile application and digital sports betting product went live in Michigan on January 22. This is the sixth American state that PointsBet manages to reach with its services, following successful launches in Colorado, New Jersey, Iowa, Indiana and Illinois.
About the Michigan launch, Johnny Aitken, Chief Executive Officer of PointsBet U.S.A., said: “Launching in Michigan is truly a special moment for PointsBet, and presents a tremendous opportunity we are excited to attack alongside our partners in the Lac Vieux Desert Band of Lake Superior Chippewa Indians.
As always, PointsBet will provide this passionate, sports-loving community with the fastest online sports betting product across every customer touchpoint as well as the most betting options in the market for every NFL, NBA, MLB and NHL game.
We are thrilled to be on the starting line and be able to immediately introduce Michigan sports bettors to the competitive advantages PointsBet possesses in owning our technology end-to-end, as well as further activate our investments in the state such as the partnerships in place with the Detroit Pistons, Detroit Red Wings, Detroit Tigers, and Little Caesars Arena.”