NorthStar Gaming, the Canadian online casino and sportsbook operator based in Toronto, has announced that it will receive a strategic marketing contribution from Playtech, the global gaming giant which supplies technology, slot games and live casino content to online casinos.
The agreement between the two sides will allow NorthStar Gaming to strengthen its marketing and player acquisition strategy in Ontario as Playtech will help finance some of the operator’s marketing initiatives.
The initial agreed contribution from Playtech will be of up to 1.5 million Canadian dollars, but the figure can be increased to up to 4 million Canadian dollars. That money will be invested directly into NorthStar Gaming’s marketing efforts in Ontario, boosting their player acquisition strategy in the second half of 2023 and the start of 2024.
Playtech will be compensated for their financial effort through a share of revenue from the income generated following the respective initiatives, along with being fully reimbursed at some point in the future.
With the contribution offered by Playtech, the marketing budget at the disposal of NorthStar Gaming in Ontario received a significant boost, allowing the company to accelerate its player acquisition strategy in the final months of 2023, exactly when most North American professional sports leagues return to action.