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Playtech CFO Reveals Company’s Expansion Plans In North America

Posted on November 17, 2023 | 9:20 am

Chris McGinnis, the Chief Financial Officer of Playtech, one of the world’s most prominent suppliers of software and content for online casinos, has revealed the company’s expansion plans in a video interview with iGaming Business.

The Chief Financial Officer declared himself “really excited about Playtech’s plans in North America” for 2024 after the company has “laid the foundations” for growth in this region with moves that have happened in recent years.

These moves happened both in the United States and Canada but also in Mexico and South American markets such as Brazil and Colombia. Chris McGinnis explained that the company expects to capitalize on these “foundations” in 2024.

About the company’s expansion in the United States, the Playtech Chief Financial Officer reminded that the company has secured several new partnerships in the region and managed to enter new states as a result. Moreover, the supplier launched new products for these markets, such as Big Bad Wolf Live.

When asked about the challenges faced by the company when it comes to remaining compliant with the various regulations on these markets, Chris McGinnis underlined that Playtech has lots of experience with this since he company is present on over 40 regulated markets all around the world. The Playtech CFO also revealed that the company has “a team of experts” that is in charge of making sure the company is fully compliant and prepared to meet any challenges that may arise from this point of view.

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Exciting Partnerships

When it comes to partnerships in North America, Chris McGinnis highlighted the agreements that Playtech has secured over the past few years with BetParx in Pennsylvania and with Hard Rock Digital, the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming.

The live casino supplier has also recently strengthened its position in Canada by signing a subscription agreement with NorthStar Gaming, the Canadian online casino and sportsbook operator from Toronto. The agreement will give Playtech the opportunity to expand its stake in NorthStar Gaming with shares worth another 10 million Canadian dollars.

Playtech had already made a strategic investment of 12.25 million Canadian dollars in NorthStar Gaming back in February 2023 and that deal also added Chris McGinnis to the Canadian company’s board as a non-executive director.

Source: “From Colombia to Canada: Playtech’s expansion into new markets“iGaming Business. November 13, 2023.

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