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Hard Rock International and Gaming Innovation Group Terminate Platform Services Partnership

Posted on October 2, 2020 | 7:19 am

Hard Rock International and Gaming Innovation Group have reached a mutual agreement to terminate their deal regarding platform and sportsbook services. The agreement allows Hard Rock International to look for a new partner, while Gaming Innovation Group will be able to seek other business opportunities on the United States Market.

Hard Rock is one of the most powerful brands in the world, with venues in over 70 countries across the globe. They own several casinos in the United States and Canada, along with online gambling services.

Gaming Innovation Group (GiG), a leading iGaming technology company founded in 2012, announced that the termination of the agreement with Hard Rock International does not have a big impact on their cash flow. In fact, it revealed that the deal with Hard Rock represented just 2% of their income in 2020.

“GiG is in a strong position to pursue further business opportunities in a fast-evolving US landscape, which we now look to intensify, having a fully compliant and quality solution operational in two US states, easily configurable to additional states,” Gaming Innovation Group chief executive Richard Brown said. “However, the global gambling market is an exciting one and we believe there are considerable areas of growth globally.”

Kresimir Spajic, Hard Rock’s senior vice president for online gaming and sports betting, added: “We are thankful to GiG for helping us take our first steps in the regulated US online gaming and sports betting market. Together we have achieved notable results and launched significant innovations. We wish GiG all the best in their future ventures.”

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Hard Rock Finds New Partner For the Future

Hard Rock International has already found a new partner that better suits its long-term goals: Scientific Games. At first, the software company will deploy its trademark OpenSports digital and retail solutions for Hard Rock International in Iowa and New Jersey.

Then, the online casino and mobile app of Hard Rock International will be powered by Scientific Games (SG) software. SG is one of the most respected and trusted software developers in the gaming industry, offering video slots, games, systems and services for casino, lottery, social gaming, online gaming and sports betting.


“Gaming Innovation Group & Hard Rock International mutually agree not to extend partnership“Gaming Innovation Group. September 30, 2020.

“Scientific Games Extends Partnership with Hard Rock International for US Sports and iGaming Expansion“Scientific Games. September 30, 2020.

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