Hard Rock International and Gaming Innovation Group have reached a mutual agreement to terminate their deal regarding platform and sportsbook services. The agreement allows Hard Rock International to look for a new partner, while Gaming Innovation Group will be able to seek other business opportunities on the United States Market.
Hard Rock is one of the most powerful brands in the world, with venues in over 70 countries across the globe. They own several casinos in the United States and Canada, along with online gambling services.
Gaming Innovation Group (GiG), a leading iGaming technology company founded in 2012, announced that the termination of the agreement with Hard Rock International does not have a big impact on their cash flow. In fact, it revealed that the deal with Hard Rock represented just 2% of their income in 2020.
“GiG is in a strong position to pursue further business opportunities in a fast-evolving US landscape, which we now look to intensify, having a fully compliant and quality solution operational in two US states, easily configurable to additional states,” Gaming Innovation Group chief executive Richard Brown said. “However, the global gambling market is an exciting one and we believe there are considerable areas of growth globally.”
Kresimir Spajic, Hard Rock’s senior vice president for online gaming and sports betting, added: “We are thankful to GiG for helping us take our first steps in the regulated US online gaming and sports betting market. Together we have achieved notable results and launched significant innovations. We wish GiG all the best in their future ventures.”