SKS365, a well-known international gaming and betting operator, has signed a major partnership deal with Playtech, the world’s leading gambling technology company.
SKS365 started out as a sports betting operator in Austria, and since the company was founded in 2009 it has managed to expand into neighbouring countries. Their biggest brand is now Planetwin365, which is the second-biggest sports betting website on the Italian market.
With the new deal in place, the Planetwin365 customers will now be able to enjoy Playtech’s online casino suite, which includes very popular titles such as Justice League and the Sporting Legends Suite.
Moreover, the Italian bookmaker will also benefit from integrating Playtech’s Live Casino and table games portfolio, including Spin a Win, Baccarat, Sette e Mezzo and more.
An Even Richer Experience for the Players
Speaking about the new partnership, Shimon Akad, Chief Operating Officer at Playtech, said: “Creating an unrivalled range of diverse, innovative content is a core part of Playtech’s business vision – and with a carefully selected mix of branded titles original content and games backed by major jackpots, we’re confident we can help SKS365 deliver an even richer, more varied experience for their players.
As for Live Casino, the last 12 months have been our busiest ever in terms of new game releases, and we’re confident that Planetwin365 Casino players will enjoy experiencing some of our most innovative and engaging content yet.”
Alexander Martin, Chief Executive Officer of SKS365, added: “I am proud to welcome among our partners one of the most remarkable innovators in the industry.
The partnership with Playtech represents another key milestone in the extraordinary growth of Planetwin365’s Casino portfolio and further certifies the attractiveness and competitiveness of our product experience. The integration of the Playtech titles is a game changer and enables further growth in 2021.”
Taking Player Safety Seriously
In recent months, Playtech has been taking significant steps towards providing a better and safer gaming experience for its customers. Last week, the company decided to integrate Affordability UK technology into its information management solution (IMS) platform.
That move will support the casino operators that work with Playtech’s platform in meeting regulatory requirements but will also allow them to better protect the players.
Earlier this year, Playtech announced a partnership with Canadian non-profit organization the Responsible Gaming Council (RGC) in order to help them refine their research on the links between mental health and gambling.
That move was part of the provider’s business strategy, called “Sustainable Success.” The strategy states that the company’s main goal is to deliver profits for the shareholders, but at the same time make sure that the players are protected and that they enjoy a safe gambling environment.