Playtech, one of the biggest and most influential companies in the world of gambling technology, have announced a new partnership with Canadian non-profit organization the Responsible Gaming Council (RGC). This NGO was established 35 years ago in Toronto but has since then evolved and grown to have a global influence.
Playtech Teams Up with Responsible Gaming Council
Investing in Research
As one of the biggest companies in the industry, the supplier provides software for hundreds of casinos around the world. Now they will use their experience to help the Responsible Gaming Council refine their research on the links between mental health and gambling. The RGC has been working with industry regulators, operators, treatment providers and gamblers since 1983.
This move is part of a business strategy that Playtech have adopted, called “Sustainable Success.” In other words, their goal is to maintain their great revenues and solid customer base, but at the same time they want to make sure that the players are protected and given a safe gambling environment.
Overall, the “Sustainable Success” business strategy wants to allow people to live healthier online lives and enjoy safer gambling. With the help of the RGC, the company will be able to identify and implement best practices that can create a culture of responsible gambling.
Claire Milne, Interim Chairman at Playtech, said:
“The Responsible Gambling Council is a leader in research and best practice standards that drive the gambling sector to build a more sustainable and safe industry for the benefit of all stakeholders. As part of our Sustainable Success strategy we aspire to develop meaningful partnerships that will advance the safer gambling agenda. This collaboration will aid us in fulfilling our duty and commitment to use our expertise, experience and technology to promote an industry which provides both an entertaining and safe environment that supports digital and mental wellbeing and resilience.”
Janine Robinson, Director of RGC’s Centre for the Advancement of Best Practices, added:
“Playtech is an industry leader and we look forward to working together to influence positive change and advance responsible gambling standards. The impact of the digital world on mental health is a growing concern for many but one which is currently not particularly well understood. We believe adopting digital resilience and safer gambling behaviours will be an important part of protecting mental health.”
Source: “Playtech launches new collaboration with Responsible Gambling Council“. Playtech. September 21, 2020.