Winlandia Delivers Online Casino PLatform in UK

Emerging from Finland, the casino site Winlandia has recently unveiled its UK-oriented website following a comprehensive rebranding.

Originally established as FinlandiaCasino back in 2014, the brand recently underwent a complete overhaul as part of its global expansion initiative.

In August, the company made the strategic decision to rebrand, opting for the name Winlandia to broaden its appeal beyond Finland.

Commenting on the rebranding, Christoffer Grönlund, Winlandia’s Head of Acquisitions & PR, says they are thrilled to have transitioned to its newer moniker and to extend the exceptional casino offerings to new markets like the UK, Sweden, Norway, and Denmark in the initial phase. In the subsequent phase, they will be venturing into Canada and New Zealand.

For the UK launch, Winlandia centered its welcome promotion around the pivotal year of 1966, when England last clinched the World Cup—a detail woven into the brand’s localization efforts, as explained by Grönlund in the rebranding announcement.

He stressed that to successfully penetrate diverse markets, each one necessitates a tailored approach from the company. Grönlund further notes that Localization, personalization, and conversion rate optimization are imperative for every market. They boast an immensely experienced team at the site with over 15 years in iGaming, and they are adept at delivering this and more to players in each market.

The operator has also forged partnerships with a variety of game providers to curate its gaming selection, including Microgaming, NetEnt, Big Time Gaming, Red Tiger, Play’n GO, Slingo, and Evolution Gaming.

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Winlandia Casino, an innovative gaming platform, emerged from Finland and swiftly established itself as a prominent player in the global iGaming industry. With its roots tracing back to 2014 as FinlandiaCasino, the brand recently underwent a strategic rebranding to broaden its international appeal. This transformation, fueled by a vision of expansion, led to the adoption of the name “Winlandia,” shedding its initial Finland-centric focus.

A cornerstone of its approach is its commitment to localization. Understanding that each market demands a uniquely tailored strategy, the company places emphasis on personalization, conversion rate optimization, and a nuanced understanding of local nuances.

With a team boasting over 15 years of experience in the iGaming industry, Winlandia is well-positioned to deliver an exceptional gaming experience to players in every targeted market. The platform has also forged partnerships with industry-leading game providers, including Microgaming, NetEnt, Big Time Gaming, Red Tiger, Play’n GO, Slingo, and Evolution Gaming. This curated selection ensures that players have access to a diverse array of high-quality games.

Source:

“Winlandia launches online casino platform in UK”, gamblinginsider.com, October 11, 2023.