Jun 18, 2026 | 4:05 am
Alea has entered into a partnership with Imagine Live that will add the supplier's portfolio of live dealer games, game shows, and localized live casino tables to its aggregation platform. The agreement allows operators connected to Alea's network to access the expanding content library through a single integration.
The collaboration brings together Alea's aggregation platform and Imagine Live's live casino portfolio as both companies continue to expand their presence in regulated markets. Alongside additional live content, the agreement is intended to give operators more options for strengthening their casino offerings.
Imagine Live portfolio becomes available through Alea
Founded in 2022, Imagine Live has established a network of live casino studios across Europe, supplying live dealer games and game shows tailored for regulated jurisdictions. Under the new agreement, these products will now be distributed through Alea's platform.
In announcing the partnership, Imagine Live said operators increasingly expect more than a catalogue of games when selecting content providers.
The company stated:
"Operators are looking for more than content. They're looking for experiences."
It added that Alea's operator network will gain access to its portfolio of live dealer titles, game shows, and localized tables designed to support player engagement across regulated markets.
Imagine Live also described the collaboration as extending beyond content distribution, saying it reflects a shared emphasis on quality, scalability, and long-term development for both businesses.
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Companies highlight shared approach to live casino growth
Romain Peltier, Live Casino Director at Alea, said the company sees player experience as an increasingly important factor within the live casino segment.
"The industry has moved past simply offering live casino, success now depends on how real, engaging and trustworthy the experience feels to players,"
He continued:
"Imagine Live brings highly customised, engaging content that will help us further diversify and strengthen our live casino offering. Their approach aligns well with our focus on delivering more dynamic and differentiated experiences. We're pleased to welcome them to the Alea platform and look forward to working together"
Nadiya Attard, Chief Commercial Officer at Imagine Live, also commented on the agreement:
"The live casino sector continues to evolve at an incredible pace, and operators today expect more than content alone. They are looking for experiences that engage players, technology that scales efficiently and partners that understand the nuances of local markets."
She added:
"Alea shares that vision. This partnership represents an exciting opportunity to extend the reach of our portfolio, connect with new operators and continue delivering the premium live entertainment experiences that have become synonymous with the Imagine Live brand."
The agreement increases the range of live casino products available through Alea's aggregation platform while providing Imagine Live with access to a broader operator network. Through a single integration, operators can incorporate the provider's live dealer games, game shows, and localized tables into their existing casino offering.
Source:
Imagine Live LinkedIn, linkedin.com, July 2, 2026.