Playtech Live presented its live casino operation during the SBC Summit in Lisbon, where the company showcased its offering at Stand #B201. The business describes the portfolio as one of the broadest in the industry, supported by studios operating across Europe, the United States and Latin America.
The portfolio combines table games, game variants and game show formats with content built around recognised brands and Playtech-exclusive titles. Playtech Live also develops localised offerings for regulated markets, with the company positioning these products around the preferences of players in individual jurisdictions.
Global Studios Support Localised Content
Playtech Live has continued expanding its studio network while investing in dedicated facilities and bespoke environments. Its operations cover multiple continents, giving the business a network through which it can provide live casino products across regulated markets.
The company also highlights dedicated studio environments that can be adapted to operator requirements and support different operator-led specifications across markets. This approach sits alongside continued spending on technology, product development and presenter training, according to the material presented for the event.
The portfolio includes an extensive range of original and branded live casino content. Alongside standard live casino products, Playtech Live promotes Live Trivia, described as a free-to-play hosted quiz segment that can serve as a marketing tool for operator partners.
The offering also includes a fully customisable Virtual Host designed to merge with a live studio environment. These products form part of the wider entertainment proposition that Playtech Live will present to visitors at the Lisbon event.
The company also points to its operational expertise as part of its support for customers' growth ambitions. That support extends across the live casino operation, with the portfolio combining content, studio facilities and technology investments within the same offering. Playtech Live says its network and product range are intended to serve operators working in regulated markets, while dedicated facilities can be shaped around individual customer requirements. The company is also continuing to develop presenter capabilities alongside its broader product work.
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More Than 90 Launches Completed
Playtech Live says it completed more than 90 customer site launches and integrations during the past year. The figure covers work delivered for customers as the company continues to maintain a presence across regulated markets.
The company also points to its operational expertise as part of its support for customers' growth ambitions. Its model combines studio infrastructure with content and product development, while localised offerings remain a central feature of its live casino proposition.
Playtech Live's presence at SBC Summit gave attendees an opportunity to examine the company's full live offering.
Source:
"Swipe for a closer look at Playtech Live ahead of SBC Summit.", linkedin.com, September 25, 2026