Live casino suppliers expect continued growth over the next year as operators invest more heavily in localisation, artificial intelligence and infrastructure while keeping human presenters at the centre of the product.
Industry contributors speaking about the future of the vertical described live casino as an increasingly important part of online casino portfolios. Slots continue to account for a larger share of revenue, yet live dealer products are expanding faster than the wider online casino market in several regions.
Anna Efimova estimated that RNG slots generate around 61% of online casino revenue, compared with approximately 28% for live dealer games. She put live casino growth at roughly 19% year-on-year, ahead of the approximately 11% growth rate for online casino overall. In some mature markets, live products already account for as much as one-third of online casino revenue.
Amnon Liebermann described the vertical’s changing role within operator portfolios.
“Live casino is no longer an afterthought added to round out a casino tab. It has become a core driver for player acquisition and retention, especially for audiences seeking a genuine, interactive experience.”
AI Moves Further Into Live Casino Operations
Artificial intelligence featured prominently in expectations for the sector, although several contributors placed greater emphasis on operational uses than replacing presenters at tables.
Providers are already using AI for areas such as monitoring dealer performance, identifying unusual player behaviour and supporting risk management. Efimova also pointed to recognition cameras combined with AI-powered monitoring as one approach to detecting potential security issues before they affect games or players.
Fraud prevention has become increasingly important as attacks against online casino operations grow more organised. Higher-value products and faster payment systems can increase the financial impact of successful attacks, encouraging suppliers to invest further in monitoring technology.
Pragmatic Play’s Sharon McHugh said the human component remains fundamental even as the industry tests new technology.
“There have been significant advancements across the industry, not least in the way AI is being explored. For us, the human element is still central to the live casino experience, as trust, authenticity and the interaction between players and presenters are what make live casino unique.”
AI could also support localisation through real-time translation and other tools that make existing products accessible across more markets. Efimova expects practical AI applications to become more common as suppliers look for ways to personalise products and expand them efficiently.
Gary Francis expects AI development to continue largely behind the scenes. He also anticipates further experimentation with game structures and multiplier mechanics as providers broaden live casino content beyond traditional table formats.
Localisation and Personalisation Gain Importance
Operators increasingly expect live casino products tailored for individual markets rather than standard tables supported only by translated interfaces.
Liebermann said localisation now extends to dealers, regional accents and dedicated studio environments. Operators also want providers to shorten the period between the initial concept and product launch.
Production quality has advanced alongside those expectations. Improved camera technology and studio presentation have raised visual standards, while suppliers continue to invest in the infrastructure required to support larger numbers of simultaneous players.
Personalisation has become another major area of development. Francis said players have grown accustomed to customised experiences elsewhere online, increasing expectations for casino products to offer a similar level of relevance.
Dedicated and branded studio environments are likely to receive further investment as operators look for products that reflect their own identity. Suppliers also face pressure to deliver those customised environments quickly while maintaining reliable service.
McHugh highlighted Smart Studio as one example of technology that allows operators to adapt live environments around their brands and promotional activity. She also pointed to infrastructure as an important part of the product as live casino audiences expand globally.
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Latin America Emerges as a Major Growth Market
Europe remains the largest established region for regulated online casino activity, with Efimova placing online GGR at around $42 billion. The region continues to provide a significant base for dealer-hosted products.
Asia-Pacific is also a major live casino market, with growth supported by mobile gaming and substantial baccarat activity. Efimova estimated its compound annual growth rate at roughly 12%.
Latin America was identified as one of the strongest current opportunities. McHugh said the region represents a particular focus for Pragmatic Play, which has opened a live casino studio in Colombia featuring both established and localised content.
Brazil generated around $4.5 billion in regulated GGR during its first year, according to figures cited in the discussion. The regulated portion of the wider Latin American market increased from 28% in 2024 to 52% in 2026.
Africa remains smaller in comparison, although the market has grown approximately 27% from a lower base, with Kenya, Nigeria and South Africa among the leading countries.
Looking ahead, providers expect game shows, personalised products and dedicated studios to continue expanding. Reliability is also expected to become more important as operators assess suppliers capable of maintaining continuous live service across multiple markets.
McHugh said: “As much as AI is becoming part of the conversation in live casino, the word to focus on here and now is ‘live.’ That’s what makes the vertical so compelling. It’s the connection between a presenter and the players, creating an atmosphere that extends far beyond the few seconds it takes for the roulette wheel to spin or the cards to be dealt.”
The overall direction outlined by the contributors places technology in a supporting role around live presentation. AI, improved video production and stronger operational systems are expected to broaden what suppliers can offer, while human interaction remains a defining feature of the format.
Source:
The Future of Live Casino: AI, Innovation & Global Growth, imaginelive.com, September 11, 2026