Pragmatic Play is going a step further with its latest live casino agreement. The provider has decided to include its live dealer content via the BetVictor platform. This is another right movement for the operator which has already delivered slot titles via the same brand.
Pragmatic Play Enhances BetVictor Deal with Live Casino
More on the Deal
Pragmatic Play set in motion its live casino portfolio a year ago. In previous months, the provider successfully enriched its existing offer by adding blackjack, roulette, localized and speed versions of traditional baccarat and similar chances.
The latest deal will allow the live casino distributor to expand its UK casino presence, after going live via the SkillOnNet platform. At the moment, clients can access their live titles via a single API.
Reacting on the recent inclusion of the live portfolio, Chief Commercial Officer at Pragmatic Play, Melissa Summerfield said:
“Our Live Casino portfolio is a point of pride in our multi-product offering, and we are delighted to offer it to BetVictor’s customers under an agreement that deepens our partnership.
“We have prioritised growing in regulated markets, so it is very exciting for us to expand with such as well-respected UK operator.”
Director of e-Gaming at BetVictor, Turlough Lally mentioned:
“Pragmatic Play’s slot portfolio has been an excellent addition to our offering, so naturally we are thrilled to add their Live Casino content to our offering.
“Their Live products have a wide scope aimed at players who enjoy a traditional casino experience and also players who enjoy swifter gameplay, whilst also accommodating mobile players. It is a very good fit for us, and we cannot wait to see how our customers react.”
About the Brands
Pragmatic is a premium supplier of a multi-content offer for the iGaming market. It stands out with a unique, modern-oriented strategy and aims to deliver advanced looking products that meet expectations of gamblers. Its suite consists of slots, live casino, and bingo games which are available from mobile devices. The UK-licensed operator promotes team-oriented culture and becomes globally recognized. Some of the best games are developed in-house including top Wolf Gold release, which was ranked among the top 10 slot releases in 2018.
Additionally, BetVictor is a popular bookmaker and leader in the sports betting sector. It is popular for in-house products and has become the first company that uses LED steeplechase advertising in horseracing. The operator sponsors some of the leading brands in the market including Liverpool FC, snooker events, darts, and horseracing. It has successful cooperation with Michael Owen and Harry Redknapp. It is headquartered in Gibraltar at World Trade Centre, with more than 400 employees.
Source: “Pragmatic Play Boosts Betvictor Partnership With Live Casino Addition“. Pragmatic Play. March 31, 2020.