The penalty is yet another for the company after it went under enforcement action by the UK Gambling Commission in 2017. As a reminder, the brand faced a £7.8 million fine due to its failure to keep safe vulnerable players.
Speaking on the latest action, Chief Executive of the UKGC, Andrew Rhodes, said:
“The circumstances of the last enforcement action may be different but both cases involve failing consumers – and this is something that is not acceptable.
“Today’s fine is one of our largest to date, and all should be clear that if there is a repeat of the failures at 888 then we have to seriously consider the suitability of the operator to uphold the licensing objectives and keep gambling safe and crime-free.
According to his words, Consumers in the UK deserve to know that when they place wagers, they are taking part in a leisure activity where brands have their role in keeping them secure and are conducting checks to ensure cash is crime-free.