Casimba Gaming and Imagine Live have entered a content integration agreement that expands the live casino provider’s reach across regulated markets, with immediate deployment already visible through several UK-facing operators. The agreement adds Imagine Live’s portfolio to Casimba Gaming’s aggregation platform and extends distribution to operators operating in tightly regulated jurisdictions.

The rollout already includes UK-based brands such as Betano, BetVictor, Heart Bingo, Parimatch UK, Smooth Spins, and TalkSport BET. The integration positions Imagine Live’s content within Casimba Gaming’s wider network, which connects operators and suppliers across multiple casino verticals.

Live casino content added to Casimba aggregation platform

Under the agreement, Casimba Gaming has integrated Imagine Live’s full game suite into its platform. The offering includes standard live casino table formats such as Blackjack, Roulette, and Baccarat, alongside a growing catalogue of game show-style titles. These products are now accessible to operators using the Casimba Gaming aggregator infrastructure, extending availability across regulated markets.

Imagine Live’s production network spans studios in Armenia, Romania, and Spain. Its content is licensed by multiple regulatory bodies, including the UKGC, MGA, ONJN, and the Swedish Gambling Authority. The company has scaled its operations since launching in 2022 and now operates more than 200 live tables. Its technical setup includes AI-based dealer monitoring systems, robotic arm technology, and 4K streaming delivered across more than 15 languages.

The integration reflects continued demand from operators for live casino content that meets compliance requirements while maintaining scalable production capacity. Casimba Gaming’s aggregator model distributes content from over 100 suppliers to more than 40 operators across casino, live casino, bingo, and virtual gaming segments.

Operator distribution and platform expansion

Casimba Gaming’s platform functions as a distribution layer for casino content across multiple regulated jurisdictions. The addition of Imagine Live expands the platform’s live casino category, which is already a significant part of operator engagement and retention strategies.

With this integration, operators connected to Casimba Gaming gain access to a broader set of live dealer and game show products without separate direct integrations. The arrangement is positioned to increase content variety across the network, particularly within regulated European markets where licensing and compliance standards determine supplier selection.

Imagine Live’s portfolio is now available through this aggregated distribution system, extending its presence beyond individual operator integrations and into a wider operator pool. The company’s rapid expansion since 2022 has been supported by increasing table capacity and multi-jurisdictional licensing coverage.

Company statements on the partnership

Commenting on the collaboration, Nadiya Attard, Chief Commercial Officer at Imagine Live, described Casimba Gaming as a strong distribution partner within regulated markets. She stated:

"Casimba Gaming has built a strong reputation for connecting operators with premium gaming content across regulated markets. By partnering with Casimba, we can bring Imagine Live’s innovative live casino portfolio to a wider network of operators through a trusted and scalable distribution platform. We are excited to work together to deliver engaging live gaming experiences that create value for both operators and players."

From Casimba Gaming’s side, Chief Commercial Officer B2B Lavina Karlsson highlighted the increasing expectations placed on live casino suppliers by operators. She stated:

"Live casino is a core vertical for the operators on our platform, and the standards they expect from suppliers are rising. Imagine Live brings genuine production quality, a growing game show catalogue, and strong regulated market credentials. Adding them to the platform gives our operators more ways to compete for live casino players, which is exactly what the partnership is for."

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Regulated market positioning and infrastructure scale

The agreement reinforces both companies’ positioning in regulated gambling markets, where compliance, technology, and content reliability remain key selection criteria for operators and aggregators. Imagine Live’s multi-studio production network and regulatory approvals across several jurisdictions provide coverage for international distribution.

Casimba Gaming continues to operate as an aggregator connecting casino, live casino, bingo, and virtual content providers. The platform’s supplier network exceeds 100 providers and serves more than 40 operators. The addition of Imagine Live contributes further depth to its live casino segment. 

The partnership also reflects continued consolidation in content distribution models, where aggregators serve as central access points for multiple supplier portfolios, reducing integration complexity for operators while expanding content libraries.

Source:

Imagine Live partners with Casimba Gaming to expand live casino content across regulated markets, linkedin.com, 18 June 2026