PlayOJO Earns UK Social Media Award

PlayOJO, a prestigious UK online casino supplied by SkillOnNet, has just earned recognition at the UK Social Media awards, outperforming the giants such as Sky, Now TV, and Netflix UK.

As part of the nominations for the “Best Use of Social Media for Entertainment,” the company’s “Safe Bets” campaign introduced Love Island’s Olivia Bowen focusing on the promotion of safer sex.

The initial ad-reel introduces Bowen in a lab coat, providing different safer gambling tips and tricks through the 1970s or 80s sex educational movie. The risqué attitude was captured and designed to keep players’ attention through fun, making the content shareable via popular social networks – Instagram and Facebook. The Love Island character then presents different options to “tame your sessions and enjoy safe bets,” such as Deposit Limits, PlayOJO’s Safe Mate (the 24/7 assistant that supports players tracking their betting activity), and the Take a Break functionality.

As part of the next phase, players could use everything they have learned through the sessions by taking a quiz. As a reward, players will receive PlayOJO condoms covered with different words related to safer sex and more secure gambling.

UK Social Media Awards is a reputable event where a leading panel of experts judges the operators. The occasion celebrates the creativity and inventive forces involved in accomplishing great social media campaigns. The judging process includes two steps such as pre-scoring to decide on shortlists and meetings where entries are discussed and estimated in detail.

The operator is known for delivering immense prizes. Its Wolf Gold scratchcard has already awarded a lucky player with €1,000,000 – first UK PlayOJO millionaire in 2020. Each year, players make impressive results on brand’s games so you can make your dreams true.

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Commenting on the newest recognition, Peter Bennett CMO at PlayOJO, said:

 “It is an absolute privilege to once again be recognised by the UK Social Media awards. Having picked up two awards at last year’s event, we are proud to have been able to continue our great work in engaging our audience via social media.”

According to his words, in a continuing theme, this campaign from this year was focused on responsible and safe gaming, something that they strive to achieve as one of the top casino brands in the UK market. The company is obsessed with player safety which is also an essential part of the company’s advertising and social media strategy.

He added:

“I’d also like to take this opportunity to thank not just the amazing team and agency Cubaka, but also the judges for recognising what we set out to achieve with our Safe Bets campaign.”

Source: “PlayOJO pips Netflix to win UK Social Media Award”. European Gaming. September 20, 2022.