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Microgaming Clinches Deal with DoubleUp Group

Posted on June 25, 2021 | 12:39 pm

Microgaming, a first-class provider of online casino and mobile gaming software, has entered another major agreement in the iGaming market. This time, the brand has secured a deal with DoubleGroup to deliver its games via DoubleUp’s brand Doggo Casino.

Based on the new agreement, Doggo Casino and its content will be integrated with Microgaming’s aggregator platform, providing it with access to hundreds of top-performing games. Included will be all the new games from the brand’s clients and other specialized studios.

Speaking on the new milestone, COO of Microgaming, Andrew Clucas, said:

“DoubleUp Group is entirely focused on providing a retention-focused player experience which makes Microgaming the perfect partner for them The Doggo Casino audience will not only have instant access to our new and exclusive content released each month but also hit titles from our awesome partner studios. DoubleUp Group has a great future ahead and we are excited to be part of their journey.”

On the other hand, Managing Director of DoubleUp Group, Ale Rallo says that there are a lot of competing iGaming brands, but Microgaming represents an ideal partner for DoubleUp Group’s launch strategy. Its mammoth status and unrivaled game portfolio allow players to enjoy a regular engagement. He concluded:

“Together, we’ll create an enviable online casino.”

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More About Recent Steps

Microgaming has just announced that its famous Mega Moolah game awarded a massive €6,597,136.10 jackpot amount to casino player. The prize was scored on 4 June 2021 and comes right after another remarkable payout of €19.4 million on Absolootly Mad™: Mega Moolah. Microgaming and its progressive jackpot network are already known for roaring funds, providing players with some of the most rewarding opportunities in the market. Its jackpot network has already paid more the €1.4 billion, with over €103m awarded across jackpots, tiers, and titles in 2021.

The company has also decided to strengthen its team by choosing Julie Allison as director of markets. She brings 10 years of gaming experience and extensive knowledge from industry-leading companies. Following the new rule, Allison will have a key role in creating and bolstering Microgaming’s market strategy. She will further be focused on delivering a strategic direction to progress and sustain Microgaming’s presence in new and current locations while identifying and capitalizing on possible chances for expansion.

Microgaming’s games are already available across 20 regulated markets across and the company will spread its presence even further in the rest of the year.

Source: “Microgaming doubles up with new casino partnership”Microgaming. June 16, 2021.

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