Gaming Innovation Group Inc. (GiG) has revealed an extension of its partnership with the German-based operator Merkur, centered around the employment of GiG Comply, their automated affiliate marketing compliance tool.
The German online gaming industry is firmly regulated, with stringent directives that prioritize compliance for operators like Merkur. This places significant importance on safeguarding their brand reputation. Merkur stands as the flagship brand of the Gauselmann Group, a tier one operator renowned for its diverse range of gaming products encompassing traditional and virtual slot games, money gaming machines, arcades, casinos, gambling establishments, and sports betting platforms.
GiG Comply serves as an automated solution for marketing compliance. It conducts thorough scans of web pages, evaluating content, including links, iGaming code-sensitive terms, and regulatory stipulations spanning various jurisdictions. Employing a rules engine, the tool analyzes real-time snapshots from affiliates’ campaigns, supplying operators with insights into the promotional content featured in their brand campaigns.
This tool exhibits flexibility, enabling operators to establish their own criteria and checklist parameters. It can be finely tailored to meet the specific requirements of individual markets, thereby ensuring the continued compliance of operators.
