Playtech Signs Agreement for Who Wants To Be A Millionaire Games

One of the leading providers of gambling tech solutions, Playtech, has just signed an agreement with Sony Pictures Television (“SPT”) to utilize the Who Wants To Be A Millionaire brand across Playtech’s Live Casino portfolio.

According to the agreement, Playtech and SPT will work together in the next five years to deliver the popular Who Wants To Be A Millionaire brand into the Live digital entertainment suite. The agreement will see Playtech developing three innovative games while using utilizing the popular brand and taking the next step in Live Game Show amusement.

The latest agreement will contribute to the future progress of both parties. Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, Stephan Zingg, says that Playtech Live creates some of the most innovative online experiences on the market and the company is very excited to start working with the team. He added: “We are positive that the Who Wants To Be A Millionaire? brand will deliver new elements of entertainment to the player and enhance their experience.”

Chief Operating Officer at Playtech, Shimon Akad, added: “Securing prestigious brands like this is a key pillar of our content strategy as we look to deliver the most engaging responsible gambling entertainment experience in the market.”

CEO at Playtech Live, Edo Haitin, says that Playtech Live strives to deliver the best possible entertainment for its customers. For this reason, the company wants to build game show content underpinned by leading brands in the sector. Who Wants To Be A Millionaire has already seen consistent success in previous years, and players are definite fans. Haitin also mentioned that the brand has the ability to develop engaging product features and live game shows, enabling players to experience first-hand the thrill and excitement of playing one of the most enduring game show formats in television history.

He concluded:

“This is only the beginning of our journey at Playtech Live and we cannot wait to start working on developing these three new games, which we are sure will be an exciting addition to our already engaging portfolio.”

Playtech is a premium gambling tech company founded in 1999 and listed on the Main Market of the London Stock Exchange. The brand is a leader in the gambling and financial trading sectors. It delivers business gambling software, services, content, and platform technology across several verticals, including casino, live casino, sports betting, virtual sports, bingo, and poker

Source: “Playtech Live signs exclusive deal for Who Wants To Be A Millionaire? branded live games”. Playtech. February 26, 2021.