The latest agreement will contribute to the future progress of both parties. Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, Stephan Zingg, says that Playtech Live creates some of the most innovative online experiences on the market and the company is very excited to start working with the team. He added: “We are positive that the Who Wants To Be A Millionaire? brand will deliver new elements of entertainment to the player and enhance their experience.”
Chief Operating Officer at Playtech, Shimon Akad, added: “Securing prestigious brands like this is a key pillar of our content strategy as we look to deliver the most engaging responsible gambling entertainment experience in the market.”
CEO at Playtech Live, Edo Haitin, says that Playtech Live strives to deliver the best possible entertainment for its customers. For this reason, the company wants to build game show content underpinned by leading brands in the sector. Who Wants To Be A Millionaire has already seen consistent success in previous years, and players are definite fans. Haitin also mentioned that the brand has the ability to develop engaging product features and live game shows, enabling players to experience first-hand the thrill and excitement of playing one of the most enduring game show formats in television history.
He concluded:
“This is only the beginning of our journey at Playtech Live and we cannot wait to start working on developing these three new games, which we are sure will be an exciting addition to our already engaging portfolio.”
