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Pragmatic Play Extends Deal with Flutter to Include Live Casino Products

Posted on December 6, 2023 | 6:43 am

Pragmatic Play, one of the world’s top suppliers of games and live casino content for online casinos, has announced that its existing deal with Flutter Entertainment has been extended to include live dealer games.

The deal was made for two of the online sports betting and casino brands operated by Flutter Entertainment, Paddy Power and Betfair, and it includes premium live casino titles such as Sweet Bonanza CandyLand, Mega Wheel and Snakes & Ladders Live.

Moreover, the agreement will see Treasure Island, the latest live casino title released by Pragmatic Play, get added to the offering of the online casino brands towards the end of the current month.

In addition to the live game show titles named above, Paddy Power and Betfair will also be able to offer their customers a wide range of classic live casino games such as Roulette, Mega Roulette and Blackjack 14.

Flutter Entertainment and Pragmatic Play had a long-standing relationship, the two companies first started working together in 2019, when the supplier started offering its online slots to the casino brands owned by the operator.

Flutter also has other suppliers of live casino content on board. In fact, a couple of years ago the operator signed a similar contract expansion deal with Playtech, adding the live casino titles from the supplier to an existing agreement.

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Iconic Gaming Brands

Speaking about the new agreement with Flutter Entertainment, Irina Cornides, Chief Operating Officer at Pragmatic Play, described Paddy Power and Betfair as “iconic gaming brands” which “have a reputation for delivering bold, standout entertainment experiences.”

The Pragmatic Play executive also added that her company was “proud to make its Live Casino content available” to the customers of these two prominent and influential online gaming brands.

Andrew Kerr, Head of Gaming at Paddy Power Betfair, said that the live casino segment is “increasingly popular” as more and more players are looking for “immersive and engaging content.” He also added that Pragmatic Play currently delivers “incredible game show products” and declared himself “delighted” to add such content to the offering of the two websites.



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