Playtech, one of the world’s most important providers of slot games and live casino content for online casinos, has announced that it launched a brand new bespoke live dealer game, designed exclusively for Ladbrokes.
The game is broadcast from a dedicated studio, located in Playtech’s state-of-the-art facility in Riga, Latvia. According to the developer, this is one of the most complex games that it has ever launched, underlining the company’s commitment to delivering world-class live games.
Ladbrokes is one of the most prominent online casino and sports betting brands, founded all the way back in 1886 in England and currently owned by Entain, the global gaming giant.
Well Well Well Live, the game developed by Playtech for Ladbrokes, was inspired by Well Well Well and Rainbow Rewards, iconic in-house brands that are loved by the operator’s customers. The game features new bonus rounds, including Rainbow Pays, Magic Reels and Buckets of Gold, along with a new wheel mechanic which allows players to see all the boosted win potentials.
This is just the last game in a series of exclusive titles developed for the Entain group, a series which includes dedicated game tables such as Magic 7 Blackjack, Coral Sports Area and Ladbroke Exclusive tables. Playtech has also signed similar agreements with bet365 and 888casino.