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Playtech Unveils New Bespoke Live Casino Game For Ladbrokes

Posted on April 29, 2022 | 9:55 am

Playtech, one of the world’s most important providers of slot games and live casino content for online casinos, has announced that it launched a brand new bespoke live dealer game, designed exclusively for Ladbrokes.

The game is broadcast from a dedicated studio, located in Playtech’s state-of-the-art facility in Riga, Latvia. According to the developer, this is one of the most complex games that it has ever launched, underlining the company’s commitment to delivering world-class live games.

Ladbrokes is one of the most prominent online casino and sports betting brands, founded all the way back in 1886 in England and currently owned by Entain, the global gaming giant.

Well Well Well Live, the game developed by Playtech for Ladbrokes, was inspired by Well Well Well and Rainbow Rewards, iconic in-house brands that are loved by the operator’s customers. The game features new bonus rounds, including Rainbow Pays, Magic Reels and Buckets of Gold, along with a new wheel mechanic which allows players to see all the boosted win potentials.

This is just the last game in a series of exclusive titles developed for the Entain group, a series which includes dedicated game tables such as Magic 7 Blackjack, Coral Sports Area and Ladbroke Exclusive tables. Playtech has also signed similar agreements with bet365 and 888casino.

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A World-Class Game Show

Adam James Lahouiri, Live Casino Commercial and Product Manager at Entain, described Well Well Well Live as “a world-class game show” and added that the launch of this exclusive title cements the operator’s position as “the home of game shows”. He also added that the product launch comes after an effort that went on for nine months with CR Games, the in-house slots provider for Entain, working together with Playtech.

Kevin Kilminster, Head of Live Casino Innovation at Playtech Live, underlined that Well Well Well Live is a premium title, with great level of detail going into the production effort.

Playtech was founded in 1999 and has grown into a powerful provider of video slots and live dealer games for online casinos. The company has around 6,400 employees across 24 countries at the moment, and its products can be found in many of the largest online casinos in the world. Playtech’s live casino titles are currently broadcast from studios in Latvia, Estonia, the Philippines and Romania.

Source: “Playtech launches brand new bespoke Live Game Show for Entain – Ladbrokes UK.“Playtech. April 27, 2022.

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