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Playtech Further Strengthens Ties with NorthStar Gaming in Ontario

Posted on May 7, 2024 | 8:25 am

Playtech, the global supplier of live dealer games and software for online casinos, has announced the extension of its strategic partnership with NorthStar Ontario, a subsidiary of NorthStar Gaming Holdings. The agreement includes the provision of 3 million Canadian dollars in short-term financing by Playtech Software Limited.

The original strategic marketing agreement, inked in June of the previous year, was designed to bolster NorthStar’s player acquisition strategy in Ontario. The initial agreement resulted in a significant contribution of services valued at 4 million dollars from Playtech Software, catalyzing NorthStar’s growth in the Canadian province throughout 2023.

Under the extended deal, Playtech will continue to provide marketing services in Ontario, valued at up to 4 million dollars, until October 31 of the current year. Playtech Software will be compensated through a share of revenue generated from the marketing initiatives it contributes to.

In addition to the extended marketing services, NorthStar has issued an unsecured, interest-bearing promissory note to Playtech, worth 3 million dollars. The note carries an interest rate of 8.0% per year and is repayable in arrears at maturity. Proceeds from the note will support NorthStar’s ongoing growth strategy and general corporate purposes.

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Mutual Benefit and Support

Michael Moskowitz, the Chief Executive Officer of NorthStar Gaming, expressed satisfaction with the continued collaboration with Playtech, emphasizing the pivotal role Playtech’s support has played in customer acquisition, enhancing the online gaming experience, and expanding NorthStar’s brand presence in Ontario and across Canada.

The partnership between Playtech and NorthStar dates back to December 2021, when the two entities first joined forces. Playtech’s strategic investment of 12.25 million dollars in the Ontario-based online casino and sportsbook solidified their collaboration. This investment, made via a convertible debenture, was converted into equity and warrants in relation to NorthStar’s acquisition of Baden Resources Inc. in March 2023.

As a result of the investment, Playtech holds approximately 16% of NorthStar’s total issued and outstanding common shares, with warrants that could potentially increase its stake to over 20%. Chris McGinnis, Playtech’s Chief Financial Officer, also joined the board of directors of the listed entity, further cementing the ties between the two companies.


“Playtech renews Ontario deal with NorthStar and advances financing“,, April 29, 2024.

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