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Canada’s Bragg Gaming Signs Major Distribution Deal with 888 Holdings

Posted on August 3, 2023 | 6:18 am

Bragg Gaming Group, the Canadian supplier of games and technology for online casinos, has announced that its global reach has expanded through a landmark agreement with 888 Holdings, a powerful casino operator which owns several prominent brands in various jurisdictions.

The content provided by Bragg Gaming group will launch in the United Kingdom with the well-known William Hill brand, which is one of the most popular online casinos and sportsbooks in the country. Moreover, the games from Bragg will enter the offering of Mr Green casino in Italy and Scandinavia, along with that of 888casino on the Italian market.

The two companies had been working together before this deal but the new agreement expands their cooperation significantly. Over the past year content from Bragg Gaming Group had entered the offering of brands owned by 888 Holdings in Ontario, the United Kingdom and Spain.

The deal allows Bragg Gaming Group to enhance the distribution of its content, both proprietary games and third-party titles, in several regulated markets. This means that popular slot games from Atomic Slot Lab and Indigo Magic will reach new audiences, while Powered by Bragg partners will also benefit from this expansion.

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Exceptional Entertainment Experiences

Speaking about the new agreement with 888 Holdings, Lara Falzon, the President and Chief Operating Officer of Bragg Gaming Group, declared herself “thrilled” to have signed the deal that allows the Canadian company’s content to enter the offering of William Hill and Mr Green.

The Bragg Gaming Group CEO described 888 Holdings as “one of the most renowned operators in the global gaming industry” and also underlined that the content supplied by the Canadian company will provide “exceptional entertainment experiences” to the operator’s impressive player base.

Ofir Gal-Mor, Head of Content at 888 Holdings, added that the portfolio of games offered by Bragg Gaming “is well known throughout the industry for being forward-thinking and of the highest quality.” The 888 Holdings executive also reminded that the two companies had been working together since 2022 but now their cooperation has expanded to include the William Hill and Mr Green brands along with new jurisdictions.

Source: “Bragg Gaming Group Signs Global Distribution Deal with 888 Holdings“Bragg Gaming Group. July 26, 2023.

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