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Canada’s Bragg Gaming Group Signs New Partnerships in Mexico and Italy

Posted on April 18, 2023 | 10:11 am

Bragg Gaming Group, the Canadian supplier of iGaming technology and content, has announced that its global footprint has expanded even further after having signed new agreements with casino operators in Mexico and Italy.

The first deal that the Canadian company made public was with Caliente Interactive, the leader of the iGaming market in Mexico. The agreement will see, the online casino operated by Caliente Interactive, add proprietary titles from the supplier along with third-party games from the Powered by Bragg program.

The deal includes popular titles such as Egyptian Magic, Fairy Dust and the Girl with the Golden Eyes, all developed in-house by Atomic Slot Lab studio, which is owned by Bragg Gaming.

The Mexican market is very important for Bragg Gaming Group, because according to an estimate published byH2 Gambling Capital the interactive gambling market in Mexico is expected to generate 814 million dollars in gross win in 2023.

Speaking about this agreement, Yaniv Sherman, Chief Executive Officer at Bragg Gaming, described it as “another successful step” for the Canadian company and explained that it provides the supplier “with a unique platform” it can leverage to introduce its games to players in the market.

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Conquest of Italy

Just one day later, Bragg Gaming Group announced the signing of another international partnership, this time with Microgame, an online casino and betting platform provider from Italy with over 20 years of experience on the market.

The agreement saw an initial batch of 30 online casino games made available by Bragg Gaming to Microgame, with more titles from Atomic Slot Lab and Indigo Magic to be added over the next few months.

Italy was the first major country in Europe to regulate online gambling in 2006 and it has since then become the second largest regulated online market on the continent. The Italian market is expected to produce online casino revenues of 2.4 billion dollars in 2023, according to H2 Gambling Capital.

Speaking about this deal, Lara Falzon, President and Chief Operating Officer of Bragg Gaming Group, explained that the agreement with Microgame offers the Canadian company access to numerous casino operators in Italy, enabling the supplier to reach a much wider audience with its games. “We are excited to further grow our presence in Europe through the introduction of our premium content for players in Italy,” Lara Falzon added.

Sources“Bragg Gaming Content Live with Caliente Interactive, Mexico’s Largest iGaming Provider“Bragg Gaming. April 11, 2023.

“Bragg Gaming Content Live in Italy with Microgame“Bragg Gaming. April 12, 2023.

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