Canada’s Bragg Gaming Expands into Michigan and Connecticut with FanDuel

Bragg Gaming Group, the Canadian company that supplies games and technology to casinos from all over the world, has announced that its reach into the United States has expanded into Michigan and Connecticut thanks to a partnership with FanDuel.

From now on, proprietary content from Bragg Gaming will be enjoyed by FanDuel’s customers in Michigan and Connecticut as it will be delivered through the Canadian company’s Remote Games Server technology.

The initial agreement between the two companies will see FanDuel get access to a selection of games from Bragg Gaming Studios such as Atomic Slot Lab, Indigo Magic and Spin Games, along with a selection of titles from third-party developers which are enrolled in the Powered by Bragg program.

The two parties have also agreed to add more games to the offering in Michigan and Connecticut in the coming months, including titles from Bragg partner studios such as Incredible Technologies, Galaxy Gaming, King Show Games, Sega Sammy Creation and Bluberi.

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Bragg Gaming Group and FanDuel have been working together in North America for some time now. The Canadian supplier’s content has already entered the markets of New Jersey and Ontario through partnerships with FanDuel brands.

The markets in Michigan and Connecticut are expected to generate Gross Win revenue of over 2 billion U.S. dollars in 2023, according to an estimate made by H2 Gambling Capital.

Speaking about the extended partnership with FanDuel, Yaniv Sherman, Chief Executive Officer at Bragg Gaming Group, revealed that the Canadian company is “focused” on expanding its presence in North American markets through partnerships with “leading iGaming operators.”

The Bragg Gaming Group CEO also expressed his belief that the company’s “engaging games” will deliver “consistent, long-term growth” for the business in the coming years.

“The rollout of our new proprietary and third-party exclusive games and technology with FanDuel in Michigan and Connecticut is a significant proof point of the success of our new U.S. content roadmap,” Yaniv Sherman concluded. Moreover, the Bragg Gaming CEO declared himself confident that the content delivered by the Canadian supplier will help FanDuel “grow player engagement and retention.”

Source: “Bragg Expands North American New Content Rollout with FanDuel in Michigan and Connecticut“. Bragg Gaming Group. August 1, 2023.