Bragg Gaming Group, the Canadian business-to-business iGaming technology and content supplier, has announced it signed an exclusive content licensing agreement with Bluberi, a popular casino gaming content provider based in Las Vegas.
The supplier based in Toronto revealed that the agreement’s purpose is to adapt successful land-based titles from Bluberi and then release them on the online gaming market. The Canadian company also announced that these adaptations will be conducted by a very experienced team. That creative team is led by Doug Fallon, the man who founded Wild Streak Gaming and then sold it to Bragg Gaming Group for around 30 million dollars in June 2021.
Bluberi has more than 25 years of experience in this industry, but now it will be their first appearance on the online gaming market. The supplier based in Las Vegas has developed over 100 titles for land-based casinos, including hit titles such as Colossal Dragons and Waves of Fortune.
The agreement will ensure dedicated distribution of Bluberi’s portfolio if games through Bragg’s extremely well-developed network in Europe and North America. Moreover, the deal allows for omni-channel distribution, so the same games could be offered both to online casinos and land-based venues.
This deal is in line with Bragg Gaming’s content strategy initiative, which aims to expand the company’s portfolio of exclusive games. Moreover, the company is determined to expand even further on the North American market, especially after its shares got listed on the Nasdaq stock exchange.