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Yggdrasil Gets New Franchise Partner Following the Deal with SoftSwiss

Posted on August 19, 2020 | 9:14 am

Yggdrasil Gaming is determined to become a leading provider in the casino industry. It recently introduced a prominent YG Franchise program, which became filled with some of the top-performing brands in the sector. The famous software supplier has secured a deal with SoftSwiss, allowing the brand to access YG innovative content.

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What is Agreed

As part of YG Franchise agreement between two companies, SoftSwiss, which recently saw its sites under scrutiny, will use the Yggdrasil content in leading markets across the globe. It means that the brand will have a unique possibility to deliver YG content to its partner platforms. Moreover, the operator will take advantage of the BOOST promo tool and GATI development addition.

The all-new YG Franchise program supports Yggdrasil to enhance the scalability of its content for leading partners such as SoftSwiss. As part of the package, all partners receive access to games and accompanying services. The new YG partner will get a possibility to utilize GATI for development purposes while distributing games across the Franchise platform.

One of the titles which will be available to SoftSwiss is Vault of Fortune, the latest hit from the supplier and part of its in-house portfolio. It will be supplemented by third-party content.

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Official Word

Commenting on the new partnership, Head of Commercial at Yggdrasil for PublishingAndrew Pegler said:

“SoftSwiss is a proven leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network.

“As our Franchisee network continues to grow, the model amplifies the value for partners. Franchise enables them to take full control of their iGaming strategy, to scale their business in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a vault of proven YG experience and technology.

“The YG Franchise solution is highlighting the importance of collaborative work in iGaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase potential returns for all parties.”

CCO at SoftSwissMax Trafimovich said:

“We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilize the solution to collaborate and drive revenue and growth. The content is strong and supported by unique promotional tools under BOOST. We look forward to sharing the games within our expanding network of operating partners.

“By working together with Yggdrasil and other Franchise partners, using their iGaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”

Source: “Yggdrasil strikes YG Franchise deal with leading casino solution supplier SoftSwiss”Yggdrasil Gaming. August 13, 2020.

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