Yggdrasil Gaming Inks Deal with Relax Gaming to Extend in the UK

Yggdrasil, an award-winning publisher of gambling content, has clinched an agreement with Reflex Gaming, an omni-channel provider of games and machines, to present its top-tier Game Engagement Mechanics (GEMs) to the land-based market for the very first time.

The agreement will see Reflex include Yggdrasil’s GEMs to its retail content offering in the UK, accessible on terminals in betting shops, arcades, pubs, and recreational venues.

Reflex is one of the most dominant YG Masters partners ever since 2020 and has added 11 online games through the program, with many of them presenting Yggdrasil’s GEMs, such as Dublin Up DoubleMax and Desperate Dawgs 2 GigaBlox.

Yggdrasil’s powerful GEMs suite will now include GigaBlox, MultiMax, GigaRise, Splitz, FastPot5 and DoubleMax, plus recently added WildFight and DuoMax.

The extension of the cooperation will see the two brands enhancing their capabilities as Yggdrasil’s GEMs continues with its land-based launch and its partner can provide its retail users with engaging and top mechanics from the web channel.

Speaking on the new deal in the UK, Stuart McCarthy, Head of Product & Programs at Yggdrasil, says that strengthening the partnership with Reflex Gaming to present their GEMs to the land-based space is an incredible milestone for the company. They have already had enormous success together, adding several top online casino titles to customers and they are thrilled to take this to the retail market. This deal is proof of the strength of the GEMs and the potential it must take the user experience to another level.

Mat Ingram, CPO at Reflex Gaming, said:

“We are extremely pleased with what we have achieved as a YG Masters partner in the last few years, and we have been very impressed with how the GEMs have performed on our online titles.

“Bringing the mechanics to UK players of our retail content is extremely exciting for us and we believe they offer great potential also in this space and look forward to further expanding our successful collaboration.”

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Established in 2004, Reflex Gaming is a renowned brand in the sector and one of the largest independent machine suppliers in the UK with a significant portfolio of in-house IP. This consists of the most known digital land-based content in the UK and the Netherlands plus 4,500 digital machines linked to its Slingshot platform.

Yggdrasil has just teamed up with Peter & Sons to deliver a new experience in to its players, Wild One.

Source: “Yggdrasil and Reflex Gaming extend partnership to target UK retail with Yggdrasil game mechanics”. Yggdrasil Gaming. December 19, 2022.