Pragmatic Play to Spread European Footprint via Novibet Deal

Pragmatic Play, a rapid-increasing producer of gambling content, has decided to bolster its European presence by signing the deal with the Novibet platform. Going forward, its games will be available to customers in Greece and the United Kingdom.

Under the terms of the new deal, Pragmatic will launch its live casino portfolio via Novibet, further enhancing its recognition in the market. The deal will see customers of the former brand getting access to Blackjack Azure, Mega Roulette, and Mega Wheel titles, followed by colossal multipliers on any spin.

Commenting on the latest agreement, Vice President of Commercial Strategy & Operations at Pragmatic Play, Bhotesh Maheshwari, said:

“Our Live Casino offering continues to grow in popularity, and we’re delighted to take our games live across Novibet’s brands in regulated markets.

“We’ve experienced significant growth in this vertical and are delighted to welcome Novibet into the fold as a valued partner.”

Casino Manager at Novibet, Fotini Matthaiou, notes that Pragmatic Play has a strong reputation as a powerful provider of versatile content and they are more than enthusiastic about the partnership. She added:

“Its thrilling Live Casino games open up new avenues for our players to enjoy their iGaming experiences and we’re eagerly awaiting a strong future relationship together.”

Pragmatic Play is determined to broaden its presence all over the globe. The company has just completed an agreement with Estelarbet to launch three gaming verticals via the same brand. Following the new deal, LatAm customers will get access to an excellent slot offering, including Juicy Fruits, Wolf Gold, and Great Rhino Deluxe. In the later phase, the brand will also feature live casino and virtual sports.

Another significant agreement for Pragmatic is closed with Betplay, allowing the company to deliver its slots live via the Colombian platform. Included will be titles such as Sweet Bonanza, Wolf Gold, Juicy Fruits, and The Hand of Midas. The LatAm brand will also use excellent tools such as Enhance and Drops & Wins network promotion.

We should also mention the agreement which Pragmatic secured with Mansion’s M88 brand to integrate its live offering via the former platform. Following the exclusive deal, M88 customers gain access to the best games in the industry such as Baccarat, Speed Baccarat, and Roulette, all optimized for any device, including desktop, tablet, or mobile.

The provider is very active in the production process while delivering up to five slots per month. Its games are easily accessible via a single integration.

Source: “Pragmatic Play Grows European Live Casino Reach With Novibet”. Pragmatic Play. April 8, 2021.