Pragmatic Play to Reach Content Deal with Betway

Top-performing provider of casino content to the iGaming sector, Pragmatic Play, has sealed an agreement with Betway to extend its presence in the United Kingdom and distribute live casino portfolio via the same brand.

According to the new deal, Betway customers will get access to top-performing games from live casino portfolio, including Live products, Mega Wheel, Blackjack Azure, and Roulette games. Both providers have already secured an agreement regarding the slot distribution, and this is the logical expansion of the existing deal.

Pragmatic Play is a forward-looking provider of casino titles with a significant presence in key world jurisdictions. The brand holds some of the most equipped live casino studios and broadcast content on a non-stop basis. Its Bucharest-based studio is known for immersive sound effects and 4K video technology.

The latest deal between the two brands will be beneficial for their future growth and recognition in the iGaming community. Pragmatic is already known for delivering five slots per month as well as a robust live casino catalog.

Speaking on the new arrangement, VP of Commercial Strategy and Operations at Pragmatic Play, Bhotesh Maheshwari, said:

 “Betway has only been a customer for a few months and we’re already enjoying a fantastic partnership.

“Our Live Casino portfolio offers operators cutting-edge games designed for players of all tastes and we are very excited to take this relationship to the next level.”

On the other hand, Marketing & Operations Director at Betway, Paul Adkins, said:

 “Pragmatic Play’s slot offering has been a great addition to our online casino, and we’re delighted to be complementing that with their Live Casino range as well.

“Adding new verticals from Pragmatic Play was very easy through their single API integration and we look forward to enjoying continued success together in the future”

Pragmatic Play is an established provider of casino content to the iGaming sector. The brand produced innovative, mobile-optimized, and regulated content across several verticals, including live casino, bingo, and slots. It aims to become the leading provider in the industry while delivering the most evocative experience to its customers. The supplier keeps growing on a regular basis and adding new clients to its network. It has recently entered the fast-increasing markets in LatAm, including Peru and Brazil. Its portfolio includes the best-in-class games such as Wolf Gold, Da Vinci’s Treasure, Peking Luck, Madame Destiny, Great Rhino, and Ancient Egypt.

Source: “PRAGMATIC PLAY GROWS BETWAY PARTNERSHIP WITH LIVE CASINO ADDITION”. Pragmatic Play. March 22, 2021.