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Pragmatic Play Secures Distribution Deal with Coolbet Brand

Posted on July 20, 2021 | 11:16 am

Top-tier provider of online casino content, Pragmatic Play, has entered a deal with Coolbet, one of the leading operators.

The new deal between the two brands will allow Coolbet customers to choose from different games such as slots, live casino, baccarat, Dragon Tiger, Mega roulette, blackjack, and many more. Blackjack is one of the most popular games from the brand, providing users with a customizable live experience.

The latest agreement is yet another step from Pragmatic, which looks to expand its reach in the European and other regulated markets.

Coolbet is a major platform, founded in 2016. It is focused on making gaming funny and fully transparent. The brand also supports the community, local sports teams, and athletes.

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Shared Values

Speaking on the new deal, Vice President of Malta Operations at Pragmatic Play, Lena Yasir, said:

“As a leading provider of Live Casino and slot products to the igaming industry, it is our responsibility to partner with brands that embody our values. 

“Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands.”

On the other side, Coolbet’s Head of Casino & Games, Patrik Backlund, said that his company is delighted to bring Pragmatic’s slot and casino products to its players. The developer’s live casino selection offers high-quality titles, and it can’t wait to see the reactions from players.

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Other Milestones from the Brand

Apart from adding new titles to its portfolio, Pragmatic Play regularly extends its presence by signing with top-tier operators. It has just clinched a deal with Venezuelan operator, Betpredator, to include its full slot offering via the former brand. According to the new deal, the LatAm brand will supply players with a list of games such as Empty the Bank, John Hunter series, and Megaways™ games, including 5 Lions Megaways™. Betpredator users will also get access to the Pragmatic Enhance tool, an excellent player engagement solution, along with Drops and Wins and Replay features.

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Pragmatic Play is a forward-thinking provider of casino content, specialized in delivering slots, live casino, and bingo products. It delivers mobile-optimized, regulated, and innovative content and aims to become the leading provider of evocative titles. Thanks to its expertise, the company has created blockbusters such as Wolf Gold, Da Vinci’s Treasure, Peking Luck, Madame Destiny, and Great Rhino among others.

Source: “Pragmatic Play Integrates With Coolbet To Provide Slot And Live Casino Products”. Pragmatic Play. July 13, 2021.

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