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Pragmatic Play Enters Agreement with Betplay in Colombia

Posted on March 1, 2021 | 8:05 am

Leading content provider to the casino sector, Pragmatic Play, has reached a deal with Betplay in Colombia. This deal will further strengthen the position of the company in one of the key regions – LatAm.

Based on the new agreement, Betplay will feature the full Pragmatic portfolio, including some of the latest hits in the industry – Wolf Gold, The Hand of Midas , and the John Hunter series.

The successful gaming operator is part of Corredor Empresarial – the leading provider of lottery in the state. The company entered the Colombian market among the first operators back in 2017.

Thanks to the latest agreement, Pragmatic will additionally bolster its position in LatAm, where the operator has a key role as a sponsor of the National Football League.

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An Attractive Market

Speaking on the new deal, Pragmatic Play’s VP for Latin America, Victor Arias notes that the gambling market in Colombia is evolving and becoming an attractive choice for casino operators. He added:

“As such, signing a deal with a major player like Betplay is fantastic news for us. We’re looking forward to seeing it roll out.

Manager at Corredor Empresarial, German Segura said:

“Pragmatic Play’s reputation in the global market is up there with the best and partnering with companies like them is essential for us”.

Segure pointed out that Colombian players look for the best possible games and Pragmatic is a responsible partner, which will respond to their needs.

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An Established Brand

Pragmatic Play is one of the established providers of casino content for the iGaming sector. The company is focused on creating innovative, regulated, and mobile-compatible content. It strives to enhance the quality of games while providing players with an evocative experience. The supplier releases up to five slot titles per month, and it is also specialized in the production of bingo and live casino content. Players choose the brand for many reasons, including a rich gaming portfolio. It is also known for its popular Wolf Gold experience.

Source: “Colombian Deal Sealed Between Pragmatic Play And Betplay”Pragmatic Play. February 17, 2021.

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