Pragmatic Play Enriches its UK Presence via 32Red

Pragmatic Play, one of the most established providers of live casino content, has extended its presence in the United Kingdom by securing a deal with the 32Red platform. This time, a widely known brand will launch its live casino in the UK, aiming to increase recognition among local customers.

The supplier recently entered a deal with 32Red to distribute its slot content via the same provider. After the newest extension of the live casino portfolio, the company will feature its branded games such as Mega Wheel, and classic releases Roulette and One Blackjack (both streamed from the Bucharest studio) to customers in the United Kingdom.

On this occasion, VP Commercial Strategy, and Operations representative at Pragmatic, Bhotesh Maheswari, said:

“The popularity of our range of Live Casino titles continues to grow and be recognised by important operators like 32Red.

“Broadcast from our outstanding studio, we’re sure the quality of our output will be warmly welcomed by a new group of players. They’ll be getting an unforgettable Live Dealer experience and we’re very pleased to be able to deliver it.”

32Red’s Commercial Operations Manager, Adam Newnham, says that the provider knows what it gets with the extended collaboration with Pragmatic. The two brands have already seen success together and they can’t wait for the introduction of live casino games.

Pragmatic is dedicated to enhancing its reach while adding new games on a regular basis. After the introduction of the Viking-themed game, Lucky, Grace & Charm, the provider has just added another title to its ever-increasing portfolio. Going forward, players are invited to visit the Scandinavian world full of magic in the brand-new release, Book of Vikings. Book of Vikings is a Norse-inspired slot that follows the mythical story and allows players to take advantage of different features in the game. The highlight of the game is the Bonus spins feature which boosts winning chances if you land a special expanding symbol. The game also entails the scatter symbol which appears in the form of the Magic Book and you need to land it three times in a payline to for the activation of the Bonus Spins feature. As part of the same mode, a regular symbol will be randomly picked to convert into the expanding Mystery one before the user gets right to utilize 10 casino spins. To purchase the entry in the casino spins round, players can take advantage of the bonus bye feature.

Source: “Pragmatic Play Builds On 32red Partnership With Live Casino”. Pragmatic Play. July 21, 2021.