GIG Secures Deal with European Brand Novibet

Gaming Innovation Group Inc. (GiG), has just boosted its deal with European gaming brand Novibet regarding its automated affiliate marketing screening and compliance tool, GiG Comply.

An innovative solution from the provider allows operators such as Novibet to scan online pages for content such as links, iGaming code red words, and regulatory conditions across different regions. It uses a rules engine to identify snapshots from campaigns and delivers promo content that is used in the brands’ promotions.

GiG Comply is also a flexible tool enabling operators to determine their criteria and checklist elements. In addition, they can be optimized to cover different market requirements, ensuring that operators stay compliant in different jurisdictions.

The solution will support Novibet in remaining proactive as well as to control marketing compliance. It will also ensure that affiliates comply with their brands and responsible gaming standards.

GiG is an innovative company that makes difference with cutting-edge solutions. It has recently signed a deal with Evoplay to offer its games to Maltese customers.

Commenting on the latest deal, Jonas Warrer, CMO at GiG, expressed his opinion:

“It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply. Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance”

On the other side, George Gerakanakis, International Affiliate Manager at Novibet, says that providing an engaging but secure and compliant gaming experience is the core of their operations, at Novibet. They have very high standards of compliance as they move forward, and they are confident to have built such a powerful partnership with GiG. Thanks to the recent extension of the partnership, the GiG Comply tool will proceed to support the affiliate compliance team across the regulated jurisdictions they work in.

GIG has recently strengthened the deal with Betsson to proceed distribution of Platform & Managed Services including customer service and business operations.

Gaming Innovation Group is a top-tier iGaming tech company, delivering solutions, services, and products to the leading operators in the industry. Established in 2012, the provider is focused on becoming the leading platform and media supplier providing world-class products to iGaming partners and their users. GiG’s mission is also to boost the regular growth and profitability of clients via innovation, flexible technology, and impeccable services. Based in Malta, the company is listed on both the Oslo Stock Exchange and the leading Nasdaq Stockholm.

Source: “GiG signs extended partnership for Comply with European operator Novibet”. GIG. August 9, 2022.