BetConstruct, a global leader in gaming and sports betting solutions, has entered into a strategic partnership with Fast Track, a prominent iGaming CRM technology provider. This collaboration marks a significant milestone as it enables BetConstruct operators to seamlessly integrate Fast Track's advanced CRM solutions into their systems.

For the first time, BetConstruct is incorporating a third-party CRM, reflecting the industry's strong trust in Fast Track's cutting-edge technology. This partnership brings together BetConstruct's extensive offerings, which include sports betting, casino games, and eSports platforms, with Fast Track's AI-powered CRM capabilities, thereby elevating the overall player experience.

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Singularity Model for Personalized Player Experiences

Fast Track's CRM solutions are renowned for their real-time data capabilities and automation, which facilitate personalized 1:1 player experiences on a large scale. The flagship product, Fast Track CRM, integrates effortlessly with gaming platforms, distribution channels, and bonus engines, allowing operators to launch targeted campaigns and design bespoke player journeys. This seamless integration provides a straightforward onboarding process and grants operators access to real-time data, enabling more informed decision-making.

At the heart of this integration is the Singularity Model, an AI-driven system designed to enhance player experience, retention, and loyalty. By delivering personalized content through the most effective channels at optimal times, this model significantly improves engagement.

Gegham Yegoryan, Chief Product Officer of BetConstruct, expressed his enthusiasm about the partnership: "We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence. This partnership is a fusion of strengths, bringing together BetConstruct’s gaming and betting solutions with Fast Track’s expertise in player engagement and retention.”

Simon Lidzén, CEO and Co-Founder of Fast Track, echoed this sentiment: "Joining forces with BetConstruct represents a significant leap forward in our mission to digitalize the iGaming industry. Together, we are set to deliver a deeply engaging, personalized, and player-centric gaming experience."

This strategic alliance underscores BetConstruct's position as a pioneer in the iGaming sector. By integrating Fast Track's sophisticated CRM capabilities, BetConstruct is enhancing its already robust platform, providing operators and players with a superior, data-driven experience. The collaboration is poised to drive innovation, operational efficiency, and exceptional value for BetConstruct’s global partners and their audiences.

Source:

BetConstruct and Fast Track Forge Strategic Partnership to Transform CRM Integration, betconstruct.com, May 29, 2024.