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NorthStar Gaming Reaches Agreement to Acquire Slapshot Media

Posted on May 3, 2023 | 9:52 am

NorthStar Gaming, the Canadian online casino and sportsbook operator based in Toronto, has announced that its expansion continues as the company agreed the acquisition of Slapshot Media.

The agreement stipulates that NorthStar Gaming Holdings will acquire all the shares of Slapshot Media, which is an iGaming marketing and managed services company. Slapshot Media was providing services to websites such as, a popular iGaming website owned by the tribal Abenaki Council of Wolinak.

The respective website is not available in Ontario and will remain so even after the acquisition, but NorthStar Gaming is hoping to expand its brand in the rest of Canada through this website.

The company will retain its presence in Ontario through NorthStar Bets, the sportsbook and online casino that received a license to operate in the province from the Alcohol and Gaming Commission of Ontario.

The acquisition announcement comes just a few months after Playtech, the global iGaming giant, announced that it has made a strategic investment of 12.25 million Canadian dollars in NorthStar Gaming. This allowed Playtech to own an estimated 16 percent of the issued and outstanding common shares belonging to NorthStar Gaming, along with warrants that would give it the right to boost its stake to over 20 percent.

Moreover, in March NorthStar Gaming announced that it completed the reverse takeover of Baden Resources, a mineral exploration company focused on the acquisition, exploration and development of mineral properties in Canada and the United States of America.

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Faster Expansion Across Canada

Michael Moskowitz, the Chief Executive Officer and Founding Partner of NorthStar Gaming, revealed that the acquisition of Slapshot Media “expands” the company’s ability to “enter new markets faster”, while the brand’s intention is to become available “across the country.”

“We are hyper-focused on growing the reach of NorthStar and this strategic acquisition and partnership further positions NorthStar for rapid growth into new markets within Canada,” Michael Moskowitz explained.

The acquisition of Slapshot Media is expected to be worth around 1.8 million Canadian dollars and the agreement between the two parties says that the sum will be payable in 3,272,727 common shares of the company, valued at 55 cents per share.

Slapshot vendors will also be entitled to an earn-out based on the performance of the company following the closing of the deal, currently estimated at 500,000 Canadian dollars.


“NorthStar Gaming Holdings Announces Agreement to Acquire Slapshot Media; Plans to Expand NorthStar Bets Brand Outside Ontario“,, April 27, 2023.

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