Gaming Innovation Group Forms Partnership With Bet Seven Online

Gaming Innovation Group (GiG), one of the world’s leading iGaming technology companies, has signed a long-term agreement with Bet Seven Online Ltd. for the launch of a new online casino in the first half of 2021.

The deal will see GiG provide Bet Seven Online the software platform, frontend development and managed services for their first online gambling brand, SuperSeven.

The agreement has a duration of at least three years, with an automatic extension for another three if everything goes well. The deal is based on a fixed fee model, which guarantees increased revenues for GiG in 2021.

Bet Seven is a new company in the world of online gambling, but it is operated by a team with lots of experience both in online and offline casino operations.

Their first online casino brand will be SuperSeven, which is expected to launch in the first half of 2021 with the aim of providing an immediate and meaningful reward engine for the players, alongside top-notch customer service.

Speaking about the partnership with Gaming Innovation Group, Christopher de Lima, Chief Executive Officer of Bet Seven Online, said: “I am so very pleased with the process in working with Gaming Innovation Group who are clearly the best platform for our requirements.”

Tim Parker, Chief Operations Officer for Bet Seven Online, added: “We had a very specific product aim and end-user experience in mind when we started to search the market for a platform.

It became clear very early on that Gaming Innovation Group could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace.”

Richard Brown, Chief Executive Officer of GiG, replied: “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment our own values. 

I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand. We are looking forward to a long term and successful relationship with our new partner.”

Earlier this year, the iGaming technology company decided to terminate its partnership with Hard Rock International, allowing them to seek new opportunities on the North American market.

Source: “Gaming Innovation Group Signs Platform Agreement With Bet Seven Online Ltd.“ Gaming Innovation Group. October 23, 2020.