BETER Live, the up-and-coming live casino brand, has announced that its content is going to reach a much wider audience after having signed a partnership agreement with SoftGamings, a prominent games aggregator.
The agreement grants access to BETER Live’s games to all operators that use the SoftGamings platform. The aggregator has over 250 online casinos as its customers, including popular brands that allow Canadian players such as Casoo.
BETER Live is a rather recent entry in the live casino industry, it launched in 2021 as part of BETER, a company that specializes in live betting and casino services. The supplier’s portfolio includes several titles already, including Baccarat, Andar Bahar and Sic Bo, along with Gravity Blackjack, the company’s latest release.
Speaking about the partnership with SoftGamings, Anna Vikmane, Director of BETER Live, expressed her belief that the cooperation with the aggregator will “bring the best” out of the supplier’s games library.
Moreover, the BETER Live director revealed that the partnership should allow the supplier to strengthen its brand and build better awareness for operators all around the world.
“When it comes to our visions for developing the igaming market, us and SoftGamings are on the same page,” Yori Arami, Chief Revenue Officer at BETER, added. “Therefore, we actively encourage the use of new tools and solutions. Partnering with such a large game aggregator will help BETER Live increase the reach of its offering and provide unique content to the European, Latin American, and CIS markets.”