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BETER Live Signs Partnership Agreement With SoftGamings

Posted on November 30, 2022 | 7:04 am

BETER Live, the up-and-coming live casino brand, has announced that its content is going to reach a much wider audience after having signed a partnership agreement with SoftGamings, a prominent games aggregator.

The agreement grants access to BETER Live’s games to all operators that use the SoftGamings platform. The aggregator has over 250 online casinos as its customers, including popular brands that allow Canadian players such as Casoo.

BETER Live is a rather recent entry in the live casino industry, it launched in 2021 as part of BETER, a company that specializes in live betting and casino services. The supplier’s portfolio includes several titles already, including Baccarat, Andar Bahar and Sic Bo, along with Gravity Blackjack, the company’s latest release.

Speaking about the partnership with SoftGamings, Anna Vikmane, Director of BETER Live, expressed her belief that the cooperation with the aggregator will “bring the best” out of the supplier’s games library.

Moreover, the BETER Live director revealed that the partnership should allow the supplier to strengthen its brand and build better awareness for operators all around the world.

“When it comes to our visions for developing the igaming market, us and SoftGamings are on the same page,” Yori Arami, Chief Revenue Officer at BETER, added. “Therefore, we actively encourage the use of new tools and solutions. Partnering with such a large game aggregator will help BETER Live increase the reach of its offering and provide unique content to the European, Latin American, and CIS markets.”

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Malta License Obtained

Last month BETER Live had another landmark moment as the supplier was granted a license by the Malta Gaming Authority (MGA). The Malta license gives the supplier the chance to forge partnerships with the multiple casino operators that have their activities in jurisdictions covered by the MGA.

Speaking about the Malta license, Anna Vikmane, Director of BETER Live, said that this is “one of the most established and respected gambling jurisdictions in the world” and that having secured the MGA license is “a milestone moment for BETER Live.”

BETER Live is run by a team of industry veterans with vast experience at big industry players such as Playtech and Entain. The supplier promises zero downtime, multi-language support, responsible gambling features and a very fast integration time of less than two weeks.

SOURCE“BETER Live has teamed up with game aggregator SoftGamings“BETER. November 25, 2022.

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