Pragmatic Play Secures Deal with Broadway Gaming

Pragmatic Play, a top-tier provider of casino content, has completed another milestone in the operation by including its slots with Broadway Gaming.

According to the latest agreement, the UK brand from the largest bingo network will supply customers across five bingo sites, including “Butlers Bingo,” with new slot releases. The deal will also see Broadway Gaming brands delivering Pragmatic mini-games in dedicated lobbies. Players will have an opportunity to enjoy titles such as Wolf Gold, Big Bass Bonanza, Pyramid King and Chilli Heat.

Following the successful integration, Broadway Gaming will also get access to the Drops and Wins promotional tool, Pragmatic Replay feature and Play Enhance tool.

Speaking on the new expansion, VP of Commercial Strategy and Operations at Pragmatic Play, Bhotesh Maheshwari, said:

“Our bingo range is already live with Broadway Gaming, and we’re delighted to take this agreement further, now including our slots portfolio as well.”

“This deal is yet another example of our multi-product approach bearing fruit, and we look forward to enjoying a long and prosperous relationship together”

On the other hand, the CEO at Broadway, David Butler says that his company already has a working relationship with Pragmatic Play. The most recent partnership is the logical step for the provider in extending the slot portfolio.

He added:

“Taking such well-regarded content across our brands is important for us, and we can’t wait to see how our players react.”

Pragmatic Play makes regular announcements in the iGaming industry. The brand has recently signed an agreement with Aposta365 to deliver its full portfolio of games via the same platform. Aposta365 is a well-established provider of casino solutions in Peru, active in an online casino, sportsbook and land-based gaming market. Pragmatic will continue to deliver the best games in the market as well as to secure agreements with fast-increasing operators.

Pragmatic Play is a cutting-edge provider of casino games focused on delivering mobile-friendly, innovative and regulated content. The brand is passionate about improving content while adding new features and regular entertainment to players. Its portfolio includes all major verticals such as slots, live casino, bingo and other titles. It promotes team-oriented culture and keeps a sustainable relationship with clients. Pragmatic is known as the producer of some of the best titles in the market, such as Wolf Gold, Da Vinci’s Treasure, Peking Luck, Madame Destiny, Great Rhino, Ancient Egypt…

Source: “Pragmatic Play Expands Broadway Gaming Agreement With Slots Content”. Pragmatic Play. March 9, 2021.