Sep 11, 2026 | 3:17 am
ICONIC21 has entered into a distribution agreement with iGaming platform provider Advabet, also known as Adwa, to bring its gaming content to the company’s operator network. Announced on 15 October 2026, the deal covers the provider’s slots, virtual games and live casino portfolio, with an initial launch planned across Adwa’s business-to-consumer brands.
The companies intend to expand distribution beyond the first group of brands, extending access to ICONIC21 content through Adwa’s broader business-to-business ecosystem. The rollout will take place in stages, allowing both parties to coordinate the integration of products across the agreed gaming categories.
Adwa develops customised online casino platforms and provides technology and services for operators. Its activities include platform solutions, gamification features and integrations with gaming suppliers. The agreement adds ICONIC21’s portfolio to the content available through its network, giving the platform provider another range of games to distribute among its managed brands and operator partners.
Slots, Virtual Games and Live Casino Included
The deal covers several areas of ICONIC21’s catalogue, giving Adwa’s brands access to content across different gaming formats. The initial selection includes titles from Gravity Games, which serves as ICONIC21’s flagship offering for live and virtual gaming.
The virtual game iDealer Blackjack is also included in the planned distribution. Its presence alongside the company’s slots and live casino products reflects the agreement’s broad scope across ICONIC21’s main content categories. Together, these offerings will form part of the selection introduced through Adwa’s network as integration work proceeds.
The first stage will focus on Adwa’s B2C brands. Once that rollout progresses, the companies plan to extend availability across Adwa’s wider B2B network. The announcement does not specify individual launch dates for each stage or identify every operator expected to receive the content.
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Both Companies Prepare a Phased Rollout
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: "We're pleased to begin working with Adwa and introduce our content portfolio across its network. Adwa has built a reputation for flexibility and tailored casino solutions, making them a strong partner for our expansion strategy. We look forward to bringing our slots, virtual games and live casino content, to more operators and players through this collaboration."
Her comments highlight the role of Adwa’s existing network in distributing ICONIC21’s products to additional operators and players. The agreement establishes a route for the provider to make its content available through the platform company’s brands as integration work advances. The staged approach will guide the introduction of the portfolio across the partnership’s agreed scope.
Igor Drobaha, Head of Casino at Adwa, said: "ICONIC21's portfolio adds further depth to the entertainment offering available through our platform. We're excited to begin this partnership and deliver new gaming experiences across our brands and partner network."
The companies will manage implementation jointly, completing the rollout in phases. Their work will focus on integrating the agreed content and extending its availability across the relevant verticals as the partnership develops.
Source:
“ICONIC21 signs multi-vertical partnership agreement with Advabet”, Press Release, October 15, 2026