Jul 27, 2026 | 8:49 am
ICONIC21 has expanded its AI-powered dealer range with iDealer Boulevard Blackjack, an RNG title that places a new dealer avatar in a Miami-inspired casino setting. The release follows the player response to the provider’s original iDealer Blackjack and gives operators more options to customize the presentation.
The new game uses a neon-lit boulevard as its backdrop, with a bespoke table felt and a newly created avatar. ICONIC21 said the environment was built from scratch to demonstrate how its AI dealer technology can be adapted to different brands and markets.
New Release Builds On Earlier Player Interest
The original iDealer Blackjack was ICONIC21’s first RNG game to feature an AI-powered dealer. According to the company, the title attracted significant player interest after launch. That response led to an expansion of its table selection from two to six and helped drive the development of the Boulevard edition.
The latest version includes four blackjack tables, with betting limits ranging from 5 to 5,000. This gives players different stake options while maintaining the familiar structure of blackjack.
The dealer remains the main feature of the product. The AI-powered character can greet players by nickname, remember previous interactions and hold conversations in almost any language. ICONIC21 presents the technology as a way to add a more individualised interaction to an RNG game.
The Boulevard version also demonstrates how operators can alter elements of the dealer itself. ICONIC21 said future customisation options can cover the avatar’s appearance, voice, personality and speech characteristics, allowing operators to align the dealer with their own brand and target market.
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Miami Setting Highlights Customisation
The visual identity marks a clear change from the original iDealer Blackjack. ICONIC21 created a new avatar and table specifically for the Boulevard release, using the neon-lit Miami environment to give the game a separate look.
The company said the development illustrates the scope of its customisation technology, with the dealer’s presence capable of being shaped around individual operator requirements. The release forms part of ICONIC21’s wider expansion beyond its established live casino offering and its work on original game formats.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The response to iDealer Blackjack surpassed all of our expectations. Players took to it immediately, and that reaction told us everything we needed to know about where this technology was heading. Adding more tables was the natural next step.
With iDealer Boulevard Blackjack, we wanted to push the format further and show the full range of what this product can do. The customisation options keep expanding, and operators will increasingly be able to shape the avatar's personality around their own brand. That is where this technology gets genuinely interesting."
The launch comes after ICONIC21 expanded the number of tables available for its iDealer Blackjack product, with the Boulevard edition now serving as another example of the technology’s adaptable presentation.
Source:
“ICONIC21 takes its AI-powered dealer to Miami with the release of iDealer Boulevard Blackjack”, Press Release, August 20, 2026