Pragmatic Play, a prominent provider of content for the iGaming sector, is extending its collaboration with Bally’s Interactive to integrate its extensive Live Casino collection.

This expansion will encompass all Bally’s Interactive markets, making Pragmatic's acclaimed live casino selection accessible to a wider audience in countries like the UK and Spain. This Bally’s division operates online casinos in several crucial markets.

Included in the agreement are Pragmatic’s beloved player-centric game shows, such as Sweet Bonanza CandyLand™, Boom City™, and PowerUP Roulette™. These games offer top-tier features and immersive gameplay, enhancing the entertainment for customers. This move reinforces the developer’s position in the live casino arena alongside premier operators.

A Strong Presence

Bally’s Interactive is the digital branch of Bally’s Corporation, a global gaming and entertainment company with an expanding presence in sports betting and iGaming through various channels. While having a strong presence in land-based casinos in the US, Bally's also manages well-known online brands like Vera&John, Jackpotjoy, and Virgin Games.

Irina Cornides, Chief Operating Officer at Pragmatic Play, says that based on her experience, she can attest the company is an incredibly innovative and cooperative team that shares dedication to player enjoyment and safety. She is enthusiastic about the continued enhancement of productive partnership.

With Pragmatic's exceptional live casino collection being introduced across all of Bally’s active markets, an even larger audience across their brands will have the opportunity to delight in the company’s expanding array of captivating game shows and premium table games.

Simon Field, Director of Live Casino Strategy and Development at Bally’s Interactive said:

 “Pragmatic Play has some of the most instantly recognisable Live Casino games on the market and with such an expansive, thrilling portfolio, we couldn’t be happier to be able to provide its content to our players.

“It has a reputation for innovative and boundary-pushing games that keep players engaged and excited, so we’re confident our customers will thoroughly enjoy these new arrivals!”

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More About Company

Pragmatic Play is a leading and innovative content provider, which recently teamed up with EnjoyWin. Renowned for its cutting-edge approach, it offers a diverse range of high-quality games and solutions that cater to the evolving needs of players and operators alike.

With a focus on delivering immersive and engaging experiences, the developer has gained recognition for its impressive live casino offerings, captivating slot games, and unique game shows. The company's commitment to excellence is evident in its world-class features, visually stunning graphics, and seamless gameplay.

Pragmatic's dedication to expanding its presence is showcased through its strategic partnerships with key industry players, enabling its captivating portfolio to reach a global audience. Whether it's the thrill of spinning the reels or the excitement of live dealer interactions, it consistently delivers entertainment that resonates with a wide spectrum of players.

Source: “PRAGMATIC PLAY BOLSTERS BALLY’S INTERACTIVE PARTNERSHIP WITH GLOBAL LIVE CASINO DEAL”, pragmaticplay.com, August 30, 2023.