Pragmatic Play Expands Its Deal with 32Red

Expert developer of casino content for the iGaming sector, Pragmatic Play, has taken its collaboration with 32Red to the next level by integrating its live games via the same platform. The two providers have secured a slot distribution agreement this past May and the latest agreement is a logical step from the current arrangement.

Based on the terms of the new deal, Pragmatic Play will deliver its full Live Casino suite via 32Red, including gameshow style title, Mega Wheel, and classic releases Roulette and One Blackjack streamed from its Bucharest-based studio. This is yet another promising deal for Pragmatic Play which looks to extend its presence across the United Kingdom along with recognition of its live casino portfolio.

VP Commercial Strategy and Operations at Pragmatic Play, Bhotesh Maheswari said: 

“The popularity of our range of Live Casino titles continues to grow and be recognized by important operators like 32Red.

“Broadcast from our outstanding studio, we’re sure the quality of our output will be warmly welcomed by a new group of players. They’ll be getting an unforgettable Live Dealer experience and we’re very pleased to be able to deliver it.”

On the other hand, 32Red’s Commercial Operations Manager, Adam Newnham, says that his company knows what it gets with Pragmatic. Both brands have already seen success together and are looking forward to the official launch of live casino content.

Pragmatic Play continues to power its suite with top-tier content. The company has just unveiled another great game with a Norse theme, titled Book of Vikings™. If you join in on the Scandinavian experience, you will take advantage of a book-style atmosphere and a classical soundtrack, with high volatility. The slot features a Norse theme and mystery Casino Spins where hitting an expanding symbol will enhance winning chances. There is also a scatter symbol which lands in the shape of a Magic Book and needs to emerge three times to activate the casino spins feature. As part of the same feature, a regular symbol will be randomly chosen to become the expanding Mystery element before the player gets the opportunity to use 10 bonus spins. Every time the mystery symbol lands, it will expand and cover the whole reel. It is also possible to trigger several winning combos with the same symbols with an additional chance to purchase the entry in the bonus spins round via the bonus buy feature.

Source: “Pragmatic Play Builds On 32red Partnership With Live Casino”. Pragmatic Play. July 21, 2021.