Playtech, a powerful provider of gambling tech solutions, has just powered its cooperation with Banijay Brands, a member of the international company and distributor Banijay. Only recently, the brand received exclusive rights to use The Million Dollar Drop brand in the United States as well as to retain its rights for Deal or No Deal Bingo for the next five years.

Based on the new agreement, Playtech has received exclusive rights to The Million Dollar Drop in the U.S – famous as The Money Drop. This will power the provider’s branded mission to provide the most appealing games to customers. The deal comes hot on the heels of the launch of its two live casino venues, in Michigan and New Jersey.

The Money Drop Live is a top-performing Live Gameshow that delivers an exciting and immersive player format that is connected with an internationally well-known brand. The Money Drop brand will be used across Playtech’s Bingo section for its current markets in the upcoming months.

The supplier has also obtained exclusive rights to the Deal or No Deal Bingo for the next five years.

Strategic Move

Commenting on the new milestone, Sasha Uman, Director of Live Business Development at Playtech said:

“It is core to our strategy and growth in the U.S. that Playtech Live delivers the highest levels of Live gaming experiences, and through partnering with Banijay we are bringing the most engaging and innovative products, technologies, and brands to new markets and audiences.

The Money Drop Live offers an incredible gaming experience and we cannot wait to introduce the localized Million Dollar Drop brand to our audiences in the U.S. and strengthen our position as a global leader in Live gaming entertainment.”

Angus Nisbet, Managing Director of Digital Bingo at Playtech says that the company is delighted to fortify its long and successful deal with Banijay. Deal or No Deal Bingo is regularly among the best Bingo rooms, and they are thrilled to proceed with the distribution of iconic and engaging gaming experiences.

Lex Scott, Commercial Director, Gaming and Gambling at Banijay Brands says that Deal or No Deal and The Money Drop are immersive shows with powerful fanbases, and they are delighted to see the brands increasing into new product categories. The company is thrilled to extend its partnership with Playtech, as a world-leading supplier and it has a good position to extend The Money Drop into the U.S. market.

Source: “Playtech strengthens Banijay partnership with rights to new branded Live Game Show for the U.S.”. Playtech. January 18, 2022.