Playtech Partners with The Rank Group to Continue with Regular Growth

Exceptional provider of live dealer solutions, Playtech, has inked a deal with The Rank Group plc, to continue with the delivery of its versatile games. The deal is extended for the following five years and will include the launch of both casino and bingo products.

As part of the deal, Playtech will deliver its games to the three popular platforms: Mecca, Lucky Pants, and Kitty Bingo. It will allow the previous brands to diversify its offering and become more demanded in the wider market.

Speaking on the new cooperation, Director of Digital Bingo at Playtech, Angus Nisbet said:

“Rank is a much-valued Playtech partner and, following Rank’s launch of Playtech’s Poker platform and content, this latest agreement represents a key milestone in our working relationship. With terms also recently agreed to continue delivering Casino services, we’re proud to be providing the technology and content behind all three of Rank’s core verticals and look forward to continuing to build on our partnership over the next five years.”

He added:

“With bespoke content development at the heart of the agreement, we can continue bringing fresh, innovative content to Mecca Bingo players, as well as introducing new and classic content to a whole new audience through the Lucky Pants and Kitty Bingo brands.”

CMO at Rank, James Boord noted:

“We are an entertainment-first brand, so it is imperative that we drive innovation and growth by always exceeding the expectations of our customers. As such, we are delighted to be continuing and extending our long working relationship with Playtech. We continue to build on our market leading position and sustained growth and Playtech has a track record like no other supplier, both as a technology provider and content developer, making them a clear choice as our exclusive long-term Bingo provider.”

Mecca Bingo is the biggest bingo and slots brand in the United Kingdom, operated by The Rank Group Plc. The operator is known for providing players with free to play and paid options as well as a range of poker rooms for additional entertainment. Mecca is focused on delivering safe gambling solutions and controls such as reality checks, deposit limits and similar.

Playtech, on the other hand, is a superior provider of gambling solutions with more than 20 years of experience in the sector. The brand has developed a cutting-edge omni channel platform, with a package of services such as CRM, responsible gambling strategy, marketing expertise, and single wallet. It is well-versed in live casino, bingo, sports betting, and virtual sports among others.

Source: “The Rank Group Plc signs five-year extension with Playtech to support growth and new brand”. Playtech. October 27, 2020.