The latest milestone will bring positive things, not only to both brands but also to the gaming community. Commercial Director, Brand Management and Interactive at Sony Pictures Television UK, Stephan Zingg, notes that Playtech Live develops some of the most innovative online games, and his company is excited to start working with them. He said:
“We are positive that the Who Wants To Be A Millionaire? brand will deliver new elements of entertainment to the player and enhance their experience.”
Chief Operating Officer at Playtech, Shimon Akad notes that his enterprise is very proud to be picked as Sony’s partner to develop the latest release for the live casino market. He added:
“Securing prestigious brands like this is a key pillar of our content strategy as we look to deliver the most engaging responsible gambling entertainment experience in the market.”
CEO at Playtech Live, Edo Haitin is also optimistic about the new deal. He says that Playtech Live looks to deliver the best possible entertainment in the gaming market. They build the games and shows which are supported by premium brands, and Who Wants To Be A Millionaire has made great success over the previous year, becoming an absolute hit on the global level. Edo has also mentioned the brand’s ability to develop engaging features and live shows, enabling users to experience a thrill of playing one of the most enduring game show formats in TV history.
He concluded:
“This is only the beginning of our journey at Playtech Live and we cannot wait to start working on developing these three new games, which we are sure will be an exciting addition to our already engaging portfolio.”
